Telegram Advertising
Telegram Mini Apps
Looking for a powerful way to reach an engaged audience? Telegram Ads offer a unique opportunity to connect with millions of active users across various industries. With lower competition and high-intent users, it's a game-changer for businesses.
This guide explains how Telegram Ads function and how to launch them effectively.
- What Are Telegram Ads
- How Telegram Ads Can Boost Your Business
- Telegram Ads Formats
- Telegram Ads Pricing Model
- How to Run Ads on Telegram Using Ton
- How to Maximize Your Telegram Ads for Better Results
- Telegram Ads Best Practices
- Wrapping Up
What Are Telegram Ads
According to Statista, Telegram ranks as the 8th most popular social network worldwide, boasting 950 million monthly active users.
Telegram hosts a vast number of channels where people engage every day. News channels are the most popular on Telegram, with 85% of users following them to stay updated on current events. Entertainment channels also attract a large audience, engaging 62% of users.
Educational channels engage 58% of users, highlighting Telegram’s role as a hub for learning and skill development. Additionally, 48% of users follow industry-specific channels to stay informed on niche topics relevant to their profession.
Most popular channel categories on Telegram. Source: Statista
Telegram Ads allows sponsored messages to appear in public and private channels and bots. To qualify, a channel must have over 1,000 followers, and a bot must have more than 1,000 monthly active users. These short, text-based ads are limited to 160 characters and include a link with a call-to-action button, directing users to a channel, website, mini app, chatbot, or business profile.
Telegram Ads help businesses across multiple industries connect with the target audience. These sectors stand to gain the most:
- Fintech
- Blockchain
- Crypto
- TMA Gaming
- Apps
- Software
- Real Estate
- FMCG
- E-commerce
- Travel
- Education
- Lifestyle
Advertising is available in over 12 languages, including English, Chinese, Russian, Spanish, Turkish, Serbian, Vietnamese, Indonesian, Korean, Italian, Portuguese, and Farsi.
How Telegram Ads Can Boost Your Business
Telegram Ads connect you with users who are already interested in your niche. Let’s explore how you can benefit from them.
-
Increase Brand Awareness
Reach millions of active users and introduce your brand to new audiences through precisely targeted ads.
-
Grow Your Audience
Attract new subscribers to your Telegram channel and build a loyal community around your brand.
-
Drive Traffic
Direct users to your website, mini app, chatbot, or Telegram channel to increase engagement rates and interactions.
-
Market Time-Sensitive Campaigns and Special Promotions
Use Telegram Ads to highlight new product launches, upcoming events, or exclusive offers.
-
Generate Leads and Conversions
A well-planned ad campaign can help guide potential customers through the sales funnel. With Telegram bots, you can capture leads, answer inquiries, facilitate transactions, and simplify the entire buying process.
Telegram Ads Formats
As we mentioned before, a standard ad is a short text-based message that appears in private or public channels and bots. However, you can enhance it with additional elements, such as:
-
Emojis — Enhance your ad with emojis to make it more engaging and visually appealing.
-
Custom emojis — Use unique Telegram custom emojis to make your ad stand out and add a personalized touch. These emojis can be created through bots. Simply enter the emoji into the bot, and it will generate a special code for you. You can then paste this code into Telegram Ads to use the emoji in your campaign.
-
Profile images — Use the profile image of your channel, personal account, mini app, or bot in your ad to create a recognizable and authentic connection with your audience. When promoting a website, you can upload any image of your choice.
-
Images or video — Complement your message with visuals to grab attention and enhance engagement. This type of ad can significantly improve click-through rates by making the content more appealing and interactive.
Note that ad formats and where you can direct users vary based on your Telegram Ads account type, country, and project industry. For example, adding images and videos is currently only available through the Euro ad account for the Russian audience. Contact us to find out which formats and user destinations are available for you.
Telegram Ads Pricing Model
Telegram uses a Cost-Per-Mille (CPM) pricing model, meaning you’re charged for every 1,000 views your ad receives. Simply choose your desired CPM — the amount you’re willing to spend per 1,000 impressions — to set your budget accordingly.
How to Run Ads on Telegram Using Ton
You can buy Telegram Ads using Ton for fast and secure transactions.
Toncoin is the primary cryptocurrency used for purchasing Telegram Ads. With a Ton ad account, you can promote all kinds of projects on Telegram. Ads are shown to users in most countries worldwide, excluding the Russian Federation, Ukraine, Israel, and Palestine.
Ton ad account allows directing users to channels, bots, mini apps, and business profiles. It offers only one ad format — text with standard emojis.
To start advertising, go to Telegram Ads and log in. You'll receive a notification in Telegram — press the "Confirm" button.
Next, complete your profile:
Complete your profile
Once you have filled out all the required fields, click "Save Info and Proceed".
There are two types of accounts available. The first is a personal account, where only you have access. The second is an organization account, which allows you to grant access to others for managing your ads. This option is more practical as it lets you share access with colleagues, employees, or anyone else you choose to manage your ads at any time.
To create an organization account, click on your username in the top right corner and select "Create a New Organization". You’ll need to set up a channel or group for your company and complete your profile.
Now you are ready to create your ad:
Create your ad
Ad title. This will appear only in the ad interface.
Ad text. Before crafting your message, research your competitors. You can use tools like TelegramAds.com for insights.
URL you want to promote. It’s the object you are going to advertise.
Initial status. Choose whether the ad should go live immediately after moderation or be put on hold for a later launch.
Ad schedule. Select specific hours for when your ad will be displayed.
For targeting. Choose specific channels or bots where your message will appear.
CPM in Ton. The cost per 1,000 impressions starts at 0.1 Ton.
Daily views limit per user. You can control how frequently your ad is shown to the same person, with a maximum of 4 times per day.
Initial budget in Ton. The first deposit requires a minimum of 20 Ton, but after that, you can deposit any amount.
Fragment offers a free platform for buying Ton. However, you’ll need to verify your identity by completing the KYC process. This typically involves submitting personal information and identification documents.
How to Maximize Your Telegram Ads for Better Results
Brands often face challenges when managing Telegram Ads because of issues such as:
- Moderation issues — With a complicated and lengthy approval process, getting through moderation can sometimes feel nearly impossible.
- Budget wastage — Without the necessary expertise, it’s easy to burn through your budget with little to show for it.
- Traffic analytics — Bringing in visitors is only the first step; analyzing their quality and attracting those who will convert into leads demands deep expertise in analytics.
- Payment issues — For some businesses, managing payments for your ads can be difficult.
Here’s how we can help you at Magnetto:
- Proven expertise — With over 4 years of experience and more than 10,000 campaigns launched, we know how to create personalized strategies that bring measurable results across various niches.
- Ad moderation guarantee — We work directly with Telegram’s moderation team to secure fast approval and smooth campaign launches, even for the most complex projects.
- Advanced AdTech solutions — We use our cutting-edge tools and technologies to maximize your ads' reach and impact, all while maintaining cost-efficiency.
- Flexible payment options — Pay in any currency at your convenience, with no extra charges.
Telegram Ads Best Practices
Here are some key practices to help you get the best results:
1. Start With Minimum CPM
Begin testing with the minimum CPM (0.10 TON) to evaluate how your ad performs. Monitor performance and adjust the budget if needed for better results.
2. Target One Channel at a Time
If you're targeting a pool of competitor channels (e.g., 20 channels), create separate ads for each. This helps you identify which channel drives the best quality traffic.
3. Use Invite Links for Channel Traffic
When driving traffic to a channel, use invite links to track the quality of new subscribers and their engagement.
4. Use Parameters for Bot Traffic
For bots, make sure to use links with specific parameters to track the performance and actions taken by users.
5. Stay Updated With Magnetto's Insights
We share expert insights and case studies to help you fine-tune your Telegram advertising efforts. Keep learning and enhancing your campaigns by staying connected with Magnetto!
Wrapping Up
Telegram isn’t just for chatting — it’s an effective platform for driving traffic and boosting product and service visibility.
Here’s a quick recap:
- Telegram Ads appear in public and private channels with over 1,000 subscribers, as well as in bots with more than 1,000 monthly active users.
- Key benefits include increased brand awareness, audience growth, higher engagement, and lead generation.
- Ad formats range from simple text-based messages to more dynamic options, including custom emojis and profile images.
- The pricing is based on CPM, meaning you pay based on the number of impressions your ad generates.
- With Ton as the primary currency for Telegram Ads, you can promote a wide range of projects on the platform.