Telegram Mini App Ads: Ultimate Guide [2025]

Telegram Mini Apps bring services, games, and tools to people directly inside the Telegram messenger. With over 500 million monthly users, they provide a unique advertising opportunity.

In this guide, we’ll explore how Telegram Mini App ads work, their benefits, ad formats, and a step-by-step process to launch your campaign successfully.

• What Are Telegram Mini Apps
• Telegram Mini Apps Examples
• What Is Telegram Mini App Advertising
• Advantages of Telegram Mini App Ads
• Ad Formats
• How to Launch Ads in Telegram Mini Apps: 6 Steps
• Wrapping Up

What Are Telegram Mini Apps

Telegram Mini Apps (TMAs) are lightweight, web-based applications that run directly within Telegram. They let users access crypto wallets, DeFi platforms, tap-to-earn games and more.

Telegram Mini Apps

Telegram offers thousands of Mini Apps covering a wide range of industries, interests, and topics. Among the most popular are apps for gaming, Web3, entertainment, productivity, social networking, and education.

Key features of Mini Apps for brands:

• Lightweight and efficient. They load quickly and run smoothly, even on slow internet connections.
• Flexible and multi-purpose. Telegram Mini Apps offer the full functionality of regular web applications while staying easily accessible and user-friendly. They serve a variety of purposes, from fun activities like games and quizzes to practical uses such as e-commerce and productivity tools.
• Available on all platforms. TMAs work across Android, iOS, PC, Mac, and Linux, without extra installations needed.
• Can replace websites. Mini Apps let developers create JavaScript-based interfaces that run inside the messenger, so there’s no need for a separate website.
• Monetization options. The platform’s built-in features let you run paid ads, display products, facilitate in-app purchases and create tasks with ease.

Telegram Mini Apps help businesses scale and build long-term customer loyalty. Users can easily make purchases, track orders, interact with support, and access exclusive content — all within the same app they use for messaging.  

For example, a fashion brand could build a Telegram Mini App that lets shoppers explore new collections, make a purchase with a few taps, and get real-time updates on their deliveries. Plus, they’d receive personalized style suggestions that match their unique tastes.

Or let’s think about a FinTech company that could develop a Mini App to allow users monitor their credit score, apply for loans with simple forms, and receive instant approval updates.

At the end of the day, it’s all about making things easy for customers. Telegram Mini Apps keep everything simple, fast, and convenient. But this doesn’t just make users happy — it also helps businesses grow by boosting engagement, driving conversions, and building long-term relationships.

Telegram Mini Apps Examples

Here are 3 examples of some of the most popular Telegram Mini Apps.

NotCoin

NotCoin, launched in November 2023, quickly became a popular click-to-earn game on Telegram.

This game connects to the TON blockchain and allows players to earn real $NOT tokens with each tap. No complex setups — just tap and earn. This easy access to crypto rewards has attracted millions of users — NotCoin reports 36 million players.

NotCoin Mini App

Hamster Kombat

This cryptocurrency-based clicker game was extremely popular in 2024 — once it reached 300 million users. 

What sets Hamster Kombat apart is its simple yet engaging mechanics. Players don’t need any prior knowledge of crypto to enjoy the game. With each successful click and battle, users earn rewards that can be traded or used within the ecosystem.

Hamster Kombat

Wallet

With Telegram Wallet, users can easily facilitate cryptocurrency transactions, trade, and send or receive coins like BTC, TON, and USDT — all without ever leaving the app.

Wallet

What Is Telegram Mini App Advertising

Telegram Mini App advertising offers a unique, user-friendly approach to promotions. Ads are seamlessly integrated into the interface of Mini Apps, such as clicker games and other interactive experiences.

Ad in a Telegram Mini App

You can target users in TMAs based on different factors. The targeting options include:

• Telegram Wallet. Target those who use Telegram's built-in payment system.
• Platform. Deliver ads depending on device type (iOS, Android).
• Premium Subscription. Reach users who have subscribed to Telegram Premium.
• Language. Show ads tailored to preferred language settings.
• Country. Focus your ads on specific geographic locations.
  

Advantages of Telegram Mini App Ads

Here are the key benefits of this advertising channel:

• Telegram keeps growing and recently it has reached over 1 billion active users. 
• Ads harmonize with a Mini App and create a smooth and enjoyable user journey. 
• Unlike static ads, Mini App ads can include interactive elements like game-like experiences to engage users better.
• It is the only way to reach Telegram Premium subscribers, as traditional Telegram Ads do not target this audience. Now, there are more than 10 millions users who pay for Premium subscription. 
• With user segmentation and retargeting options, you can focus on users who showed interest but didn’t convert and exclude those who already did.
• Telegram Mini App ads let you spend less and earn more. They deliver lower CPM and higher ROMI, compared to other social media platforms. 
• The Telegram Mini App Ads market is growing, with fewer advertisers competing for user attention.

Ad Formats

Telegram Mini App ads come in several formats:

• Static and GIF banners. A simple image or GIF with text styled like a Telegram message. Great for rapid campaign launches without the need for video production. Static banners offer a simple, clear message, while GIF banners add movement for greater engagement. 
• Video. Video ads provide dynamic storytelling and immersive brand experiences. These are 6 to 15-second MP4 videos (up to 100MB) with a vertical aspect ratio of 9:16 (minimum 720px, maximum 2048px).
• Tasks. A new format where your asset (e.g., a channel) becomes part of a mission within a Mini App. For example, in a game, a player can earn 100 points for subscribing to an advertiser's channel.
• Interstitial Ads. These are full-screen ads that pop up at natural break points, like between game levels or while switching between sections in an app.
• Native Ads. This format fits right into the app’s content, so it feels like a natural part of the experience instead of a distraction.

Telegram Mini App ad (banner)

How to Launch Ads in Telegram Mini Apps: 6 Steps

Here's a step-by-step guide to help you get started:

1. Determine Your Goals and Objectives

The first thing you should do before starting with Telegram Mini App advertising is to identify what you want to achieve. The type of business you run will determine your goals, which could range from increasing brand awareness to driving traffic or boosting conversions. 

For example, if you’re running a gaming business, your goal might be to drive traffic to a new game release or encourage users to make in-game purchases.

When you know exactly what you want to achieve, it becomes much easier to create a promotion strategy that fits your goals.

2. Research Your Competitors

Understanding what works for others in your industry helps you refine your own strategy, avoid common mistakes, and gain an edge.

At Magnetto, we use our own-developed spy service to uncover your competitors’ marketing strategies, including their campaign results, ad budget, and creatives’ examples. This helps create highly-performing ads that maximize your ROI and deliver better results for your business.

3. Define Your Target Audience

To connect with your target audience, you need to know who they are. 

Start by researching users’ demographics — age, gender, location, income level, and profession. To illustrate, crypto and blockchain enthusiasts are often younger and more digitally savvy. According to the statistics,  61% of crypto owners are male, and 34% are between the ages of 25 and 34. Knowing your audience helps you relate to them on a deeper level and tailor your approach to truly resonate with them.

4. Develop a Clear Message

Craft a clear and compelling message that speaks directly to your audience’s needs and interests. Focus on what matters most to them — whether it’s a special offer, a unique feature, or a solution to a problem they face. Your message should be simple, concise, and action-driven.

5. Launch Your Ad

Before your ads can appear on Telegram, they need to pass the platform's moderation. This review can sometimes be time-consuming.

At Magnetto, we make sure this process runs as smoothly and quickly as possible. With us, moderation takes just 1 to 24 hours, so you can get your ad live and running without any unnecessary delays.

6. Track, Analyze and Optimize

To get the best results from Telegram Mini App ads, track key metrics like CTR, conversion rate, and ROMI. Identify what’s working, refine what isn’t.

A/B testing is key — try different visuals, CTAs, and ad formats to find the best mix. If an ad isn’t performing, adjust it or retarget users who showed interest but didn’t convert. Keep optimizing to maximize results and lower costs.

Wrapping Up

Telegram Mini App advertising helps you reach your target audience with personalized and interactive content. It’s perfect for industries like crypto and gaming, but work across many sectors.

Here is a quick recap:

• In-App advertising: Reach users directly within Telegram Mini Apps.
• Flexible formats: Choose from banners, videos, tasks or other formats to match your campaign goals.
• Advanced targeting: Target the right audience with precision, including Telegram Premium users.