Top 8 Crypto Marketing Strategies That Work in 2025

The future of crypto is bright — and competitive. The crypto market cap now stands at $2.95 trillion, showing just how much the industry has grown.

In our previous article, we looked at how Web3 brands can align their marketing efforts with the latest crypto trends to stay ahead. In this follow-up, we’re diving into the top 8 crypto marketing strategies that deliver real results in 2025 — backed by the market insights and consumer behavior.

1. Crypto Social Media Marketing
2. Community-Driven Marketing on Telegram
3. Crypto Influencer Marketing
4. Content That Educates
5. Crypto Advertising With Paid Ads
6. Telegram Mini Apps
7. Telegram Advertising
8. Performance-Based Growth Strategies

1. Crypto Social Media Marketing

Social media is a driving force behind the growing interest in crypto. Recent research reveals that nearly half of social media users have made investments in digital currencies. 

What’s more, people active on several platforms are more likely to invest, while only about 10% of non-users have entered the crypto market. 

The takeaway? Social media isn’t just for news and memes — it has become a powerful driver of investment behavior in the crypto world.

Key platforms for crypto marketing in 2025:

• Telegram. Telegram remains the go-to platform for crypto projects. Its real-time messaging, community-first setup, and bot integrations make it ideal for managing everything from token announcements to airdrops and user support. You can build highly engaged crypto Telegram groups and channels, host AMAs, and even launch Mini Apps within Telegram to boost user utility and retention.
• X. X (formerly Twitter) is where crypto conversations go viral — from new token launches and market analysis to meme trends and thought leadership threads., X is one of the most influential platforms in the space. Major announcements, influencer threads, and breaking news often start here — and the algorithm favors real-time, engaging  discussions.
• YouTube. YouTube is still one of the most effective platforms for breaking down complex topics through tutorials, explainers, interviews, and project overviews. And while video content leads the way, crypto-focused podcasts on YouTube are also on the rise — building loyal, niche communities that keep coming back for insights and updates.
• Discord. Discord hosts thousands of communities where investors, traders, and blockchain enthusiasts share market updates, tips, and educational content in real time. Its channel-based structure makes it easy to organize topics like NFTs, trading, market news, project development, and more. 
• Reddit. Subreddits like CryptoCurrency, home to over 9.9 million members, are full of active discussions around news, trends, and new projects. Sharing insights, answering questions, and being transparent can help build credibility within the community. Since Reddit users are highly skeptical of overt promotion, success of the crypto project depends on adding real value — not pushing a sales pitch.

r/CryptoCurrency on Reddit

2. Community-Driven Marketing on Telegram

Telegram has become the heartbeat of crypto communities. From DeFi and NFTs to memecoins and layer-2 ecosystems, there’s a niche group for nearly every corner of Web3. These channels are more than just chat rooms — they’re spaces where people share insights, ask questions, and get real-time updates from the projects they care about.

A Telegram channel about crypto news

Creating a Telegram channel is one of the most effective ways to build a dedicated space for your crypto project. It allows you to share regular updates, keep your audience informed about the latest trends, and deliver valuable educational content — all in one place. You can also jump into conversations, answer questions, and build real connections with your community. With full control over the content and tone, your channel can become a trusted, go-to source that helps strengthen engagement and loyalty over time.

3. Crypto Influencer Marketing 

Influencer marketing is one of the most effective ways to grow a cryptocurrency project in 2025. People are more likely to trust someone they follow and relate to, especially in a space like crypto that can feel confusing or risky. In fact, 77% of consumers say they’d rather see content from influencers than traditional ads.

Telegram influencer marketing is becoming especially valuable. Here’s why:

• Telegram boasts more than 1 billion monthly active users worldwide.
• Telegram channels now get over a trillion views every month. 
• The average user opens the app 21 times a day and spends around 41 minutes on it daily. 

That level of engagement makes it an ideal place to reach active crypto communities. When done right, Telegram influencer campaigns can return $6 or more for every $1 spent.

At Magnetto, we work only with trusted Telegram crypto influencers who deliver real reach and authentic engagement. Our team handpicks each channel to make sure your campaign avoids fake followers, scams, and low-quality traffic — and instead connects with the audiences that matter.

4. Content That Educates

One of the biggest barriers to crypto adoption is a lack of understanding. Many people are still hesitant to invest because they simply don’t know how to get started or feel uncertain about the process.

According to recent studies, the top reasons non-investors avoid crypto in 2025 are: 36% don’t know what to do with it, 33% don’t understand how to buy crypto, and 31% are concerned  about security.

Below is a full breakdown of what’s keeping people from investing in cryptocurrency:

The top reasons why people don’t invest in crypto. Source: Motley Fool Money

Educational content can demystify crypto and turn potential users into loyal investors.

Not everyone learns the same way, so mix up your content formats to reach a broader audience:

• Long-form explainers (like blog posts or articles) help users dive deep into your tech, tokenomics, or roadmap.
• Bite-sized content (such as carousels, memes, or FAQs) makes it easier to absorb key ideas quickly.
• Video explainers and X (Twitter) threads can simplify complex topics in a more engaging way.
• Web3-native platforms like Mirro, Lens, or Farcaster give you visibility where crypto-native users are already active.

And don’t forget SEO. Well-written, keyword-optimized content helps your project show up in search results — and when paired with relatable, human-centered storytelling, it builds both visibility and credibility.

5. Crypto Advertising With Paid Ads

Paid ads help crypto projects stand out, build brand awareness, and attract users at the right time.

With Google Ads, you can run Search, Display, and Video ads, and target by keyword, location, device, and more. The best part? You’re reaching people who are already searching for or showing interest in your product. And with Google’s ad network covering over 90% of internet users worldwide, you can do it at scale, exactly when and where it counts. 

Google Search ad

You can also reach highly engaged audiences through social media ads on platforms like YouTube, Meta (Facebook and Instagram), X, TikTok, and Reddit.

What makes social media ads so powerful is how naturally they blend into users’ daily feeds. People spend hours on these platforms, scrolling through content, engaging with creators, and discovering new ideas — including crypto.

For instance, YouTube Ads allow you to target viewers based on their interests, search history, or even specific keywords they’ve watched videos about, like “how to buy Ethereum” or “crypto wallet setup”.

6. Telegram Mini Apps

Telegram Mini Apps are changing how crypto projects connect with their communities. These lightweight, interactive tools work right inside the Telegram interface — no need to leave the app or open external links. That makes them perfect for improving user experience, especially during onboarding, education, or even trading.

Telegram Mini App (UXUY Wallet)

You can use Mini Apps to create custom wallets, learning modules, referral programs, or gamified experiences that reward engagement.

The result? Faster onboarding, higher user engagements, and smoother interactions — all inside the chat platform your audience already uses daily.

7. Telegram Advertising

Telegram Ads and Telegram Mini App Ads bring a fresh way to engage crypto users.

Telegram Ads appear in public and private channels with over 1,000 members, as well as bots with more than 1,000 monthly active users. You can also advertise in Telegram Search, targeting specific queries. That means if someone’s searching for crypto tools, trading bots, or airdrops, your profile, channel, or bot can show up right at the top — without any extra cost.

Telegram Mini App advertising adds another layer. These ads appear inside interactive Mini Apps — like clicker games or learning tools — and they feel like part of the experience. Since users stay within Telegram the whole time, there’s no need to click away or open a browser — which means higher engagement and better conversion rates.

One of the best advantages of Telegram Mini App ads is that you can target Premium users — people who pay for Telegram’s subscription and are more likely to spend on quality products and services.

Ad in a Telegram Mini App

Precise targeting, high engagement, and seamless delivery — that’s why Telegram advertising is a must-have in any crypto marketing strategy.

8. Performance-Based Growth Strategies

In crypto marketing, relying on guesswork isn’t enough. That’s where performance-based strategies come in. When you focus on measurable outcomes, you can see what’s actually working and double down on the channels, content, and tactics that drive real impact.

Use performance tools like Google Analytics or Mixpanel to monitor user behavior across your funnel, from web interactions to conversions. These tools help you understand where users are engaging, where they’re dropping off, and which campaigns are delivering the most value.

Attribution in the Web3 world can be tricky due to the decentralized nature of the ecosystem. However, using wallet-based tracking, referral codes, and custom UTM parameters can help you track user actions across both Web2 and Web3 environments.

The key is to keep testing, tweaking, and doubling down on what drives real, measurable growth.

Why Magnetto Is Your Go-To Crypto Marketing Agency

With over four years of experience and 10K+ successful campaigns, the Magnetto team has developed a deep understanding of what works best for crypto projects.

How we stand out:

• Tailored crypto marketing strategies — We use our own AdTech tools to test strategies before launch. This helps us find the most effective approach and predict your campaign’s performance for the best results.
• Ultimate spy service — Our team uncovers your competitors' ad spend, marketing channels, campaign performance, and creative strategies to help you outpace them and stay ahead.
• Data-driven campaigns — With real-time insights, we constantly adjust ad campaigns to maximize performance and ROI.
• Exclusive Telegram advertising solutions —  As an official Telegram partner, we get first-hand access to the platform’s innovations. 
• Instant Telegram Ads launch — Magnetto is the only agency that can launch Telegram Ads instantly and bypass standard moderation delays.

Ready to scale? Contact us to discuss how we can help your crypto business grow.