While other platforms compete for attention, Telegram users are deeply engaged — opening the app over 20 times a day to browse channels, interact with bots and mini apps, and even shop. Since there’s no algorithm filtering your content, you get direct, real-time access to your audience every time you post. In this article, you will discover five effective ways to strengthen your e-commerce marketing with Telegram ecosystem.
If you have grown frustrated with declining reach on platforms like Facebook or Instagram, you are not alone. Organic reach on Facebook, for example, is now averaging just 1.02%. Telegram flips that dynamic entirely. There is no algorithm deciding who gets your message. Every update you send is delivered directly to your subscribers’ devices in real time.
That’s why one of the most effective ways to promote your online shop is to launch a branded Telegram channel. According to statistics, public channels now generate over 1 trillion views monthly, which highlights just how powerful this tool is for mass communication at scale.
As an e-commerce brand, you can use your channel for a variety of purposes, including:
To get started, make sure your channel looks and feels like your brand. Use your logo as the profile picture, write a short but engaging description, and pin a welcome post that tells people what they can expect. Then spread the word — add the channel link to your website, emails, and social media bios.
When set up strategically — with consistent branding, valuable content, and cross-channel promotion — Telegram channels can broaden reach, increase the number of loyal customers, and significantly boost customer lifetime value.
Telegram hosts over 10 million bots, and they are doing far more than just answering simple questions. These bots can collect payments, connect with other platforms and tools, manage conversations, qualify leads, and more. For e-commerce brands, they offer flexible ways to interact with customers and automate everyday tasks.
So what makes Telegram bots stand out?
Bots offer a truly seamless in-app experience. Instead of redirecting users to a website or external app, Telegram bots allow customers to browse your product catalog, add items to their cart, and even complete purchases — all without leaving the chat.
Bots provide highly scalable automation. A well-built Telegram bot can chat with hundreds — even thousands — of customers at the same time, around the clock. It can answer common questions, suggest products, or share order updates, all without skipping a beat. This automation keeps your customers happy while saving you time and resources.
Bots are already part of the customer journey. Bots are now an expected part of the user experience, especially in markets where Telegram serves as a daily communication tool. This means customers are not only comfortable interacting with bots — they often prefer it for quick, efficient service.
Overall, Telegram bots can become a direct extension of your brand. When implemented thoughtfully, they act as your sales assistant, customer service rep, and marketing channel all at once.
Telegram Ads are short, text-based messages that appear in 3 different placements:
Each ad can be up to 160 characters long and typically includes a short, attention-grabbing headline, supporting text, and a clickable link that directs users to a Telegram channel, bot, or Mini App.
Telegram Ads take a different approach to targeting than most traditional platforms for online store advertising. Your sponsored messages are shown to users based on the topics and languages of the channels or bots they interact with, rather than personal data. This helps your ads show up in the right places — where people are genuinely interested in what you offer.
To illustrate, if you run a tech accessories store, you can place your ad inside Telegram channels that focus on gadget reviews, electronics deals, or tech communities. That puts your offer directly in front of users who are actively exploring related topics — without competing in crowded newsfeeds or high-stakes bidding on other platforms.
Influencers have built loyal audiences who trust their opinions and recommendations. That trust drives results: 74% of consumers say they have made a purchase after seeing a product promoted by an influencer.
More brands are investing in influencer marketing, and it’s quickly becoming one of the go-to strategies for connecting with modern customers. Since 2020, the influencer marketing industry has more than tripled in size, and in 2025, it's expected to hit a new record high of around $33 billion.
Influencer campaigns work best when the promotion is presented in the channel’s natural voice and offers real value to the audience — like a limited-time offer, exclusive access, or a meaningful discount. The key is to let the influencer promote your product in their own voice and make the recommendation feel like a genuine suggestion rather than a sales pitch.
For example, a beauty brand could partner with a skincare influencer who runs a Telegram channel focused on product reviews and daily skincare routines. The influencer might share a personal testimonial, introduce the product with a special discount code, and include a direct link to the brand’s Telegram channel, a shopping bot, or its online store’s website. Since the post feels more like a recommendation than an ad, it resonates with the audience — and converts better.
When done right, these collaborations will help your e-commerce brand build credibility, drive targeted traffic, and convert highly engaged users into loyal customers.
Imagine if your customers could browse your products, add items to their cart, apply discounts, and complete their purchase — all without ever leaving the chat they use every day. That’s exactly what a Telegram Mini App makes possible.
The average online shopping cart abandonment rate currently stands at 70.19%. According to Statista, some of the most common reasons shoppers abandon their carts include a lack of trust in the website (19%), a checkout process that’s too long or complicated (18%), and technical issues like website errors or crashes (15%). These friction points can seriously impact your conversion rate — especially on mobile devices.
Telegram Mini Apps eliminate many of the typical friction points that cause users to abandon their carts on traditional websites.
First, Telegram Mini Apps are built on a platform users already feel secure with. They never have to leave the app or open an external browser, that’s why the experience feels more controlled and trustworthy.
Second, TMAs offer a simpler checkout process. There are no pop-ups, redirects, or unnecessary fields. Everything happens in a single, responsive interface with clean navigation and Telegram’s native UI elements.
Third, Telegram Mini Apps are built for speed and ease of use. Since everything runs right inside Telegram, there’s no jumping between tabs or waiting for slow pages to load. That’s a huge advantage when 85.65% of mobile shoppers drop off before finishing their purchase.
Here are some features you can build into your TMA:
To sum up, Telegram Mini Apps simplify the path to purchase — offering customers a fast, intuitive shopping journey in the same app they already trust and actively engage with.
Telegram isn’t just another messaging app — it’s a full ecosystem where people can discover your products, chat with your brand, get instant support, and even make purchases, all in one place. With Telegram still underutilized in e-commerce, you’ve got a chance to stand out. Start now, build a strong community, and drive real results — before your competitors realize the potential.