Magnetto & Trilokana Marketing: 500K Followers in 2 Months With Business Telegram Ads Accounts

Trilokana Marketing is a full-service digital marketing agency based in India, offering a wide range of solutions to global clients. One of its key clients is an e-commerce brand that helps everyday shoppers quickly find the best deals and discounts across multiple marketplaces.

To scale growth, the client focused on Telegram Ads as their primary acquisition channel. The goal was ambitious: attracting 500,000 followers within two months while reducing acquisition costs.

Challenge & Solution

Initially, Telegram Ads campaigns were launched through Fragment ad accounts. The client faced the typical challenges of this setup: slow ad moderation, limited targeting capabilities, and high cost per acquisition.

To overcome these challenges, Trilokana Marketing partnered with Magnetto.com to gain access to Business Telegram Ads accounts. Unlike widely available Fragment accounts, this setup provides more scalable infrastructure for high-ROI campaigns.

With Business Telegram Ads accounts, agencies and their clients benefit from:

• Lower CPMs
• Faster ad moderation
• Improved ad visibility
• More stable and predictable performance
• Expanded landing page options with external links to websites and app stores

Trilokana Marketing ran campaigns independently using our self-service model. Magnetto.com managed ad account setup, provided technical assistance, and handled pre-moderation — helping the team launch faster, reduce approval delays, and improve overall performance.

Approach & Execution

Target Audience & Funnel

The campaign targeted online shoppers aged 18–45 who actively seek discounts, deals, and promotional offers. The primary focus was on users in India, particularly Tier 2 and Tier 3 cities, which now drive the majority of India's e-commerce growth.

The conversion funnel was structured as follows:

Targeting & Optimization

Business Telegram Ads accounts allowed Trilokana Marketing to reach the target audience with greater precision and efficiency. The team tested multiple audience segments and channel topics. The top-performing topics were Offers & Promotions and Kids & Parenting. Excluding the client's existing channels reduced audience overlap and focused spend on acquiring new users.

Creative Strategy & Performance

The team used a mix of creative formats:

• Text ads with channel profile images
• Combined banner + video format
• Banner ads
• Video ads

Video ads outperformed all other formats — video creatives communicate more value in just a few seconds, quickly capturing attention and encouraging action. One video campaign stood out in particular, generating over 100,000 user actions.

Challenges

One of the main challenges was a high number of ad rejections during moderation. With support from Magnetto.com, this was quickly brought under control. We helped by:

• Explaining rejections clearly and in detail, so the team could fix them faster
• Speeding up moderation through our direct partnership with Telegram
• Providing practical recommendations for ad copy, banners, and video creatives

As a result, ad rejections dropped significantly, and campaign launches became much faster and smoother.

Results

With euro-billed Business Telegram Ads accounts, Magnetto.com's technical support, and Trilokana Marketing's expertise, the client's Telegram audience grew by 500,000 followers in only 2 months. Access to Business ad accounts made it easier to test, optimize, and scale high-performing ads quickly, driving consistent growth throughout the campaign.