Telegram Marketing Statistics and Trends:
The 2025 Report

Unlock new ways to connect with customers, boost brand awareness, and generate consistent sales and revenue with Telegram’s growing ecosystem.

Use cutting-edge data and actionable strategies to drive stronger engagement, increase conversions, and improve return on investment.

Discover cost-effective ways to test new ideas, attract early adopters, and scale faster without the high expenses of traditional marketing.

Gain a clear understanding of market potential and user behaviour to get your Telegram mini app noticed and adopted by the right audience.

Telegram is now one of the most-used messenger apps worldwide, and the number of users grows by 2.5 million every day. Such reach opens doors for brands to go global, build meaningful connections, and keep their audience active.

Telegram users generate over 1 trillion channel views each month, and half of them check up to 10 channels regularly. Since people open the app an average of 21 times a day, there are plenty of opportunities to create meaningful touchpoints and stay top of mind.

Telegram is a warm market for crypto, fintech, and SaaS brands. Statistics show that over 21% of users are employed in IT and internet-related industries, 4% work in finance, and nearly one-third have experience with cryptocurrencies. It’s an audience that is open to innovation, quick to try new tools, and converts at higher rates.

Telegram mini apps look like native mobile apps but run entirely inside the platform — no browser or downloads required. More brands are recognizing this trend and creating interactive experiences that strengthen customer relationships. Crypto, games, NFTs, and entertainment are currently the top-performing mini app categories.