Looking to grow your Web3 project fast? Telegram’s user base is already crypto-aligned: 21% work in the IT and Internet sector, and the majority fall into the most active blockchain demographic. Below, you’ll discover six proven crypto Telegram marketing tactics that drive attention, action, and long-term adoption.
Telegram remains the top platform for connecting with the crypto audience. Here's why:
With the right strategy, Telegram can help you build trust and credibility, spark interest in your crypto project, and ultimately drive both adoption and investment. But to unlock its full potential, you need to go beyond simply posting updates.
So, how can you make Telegram work effectively for your crypto marketing?
Approximately 63% of Americans say they have little to no confidence in the reliability and safety of current methods for investing in or using cryptocurrencies. That makes trust and transparency essential for the long-term success of any Web3 project.
A well-branded Telegram channel plays a key role in building that trust. It reinforces your project’s credibility, signals professionalism, and serves as a reliable source for broadcasting critical updates — all in real time.
Here are some strategic content ideas to keep your Telegram channel active, informative, and engaging:
Regularly share progress updates such as completed roadmap phases, new partnerships, exchange listings, or product launches. Visual roadmap infographics and development timelines can make your growth trajectory easy to understand at a glance. Explain why each milestone matters and how it moves the project forward.
Many users are new to crypto or unfamiliar with the mechanics behind token utility. That’s why it’s essential to break down complex concepts like vesting, liquidity mining, bridge integrations, and other token-related mechanisms into simple, digestible explanations. Educated users are more likely to stay, participate in governance, promote your project, and help others onboard.
The FBI reports that Americans lost $9.3 billion to crypto scams in 2024 — that’s 66% more than the year before. With all the rug pulls, fake tokens, and scammy links out there, it’s no wonder people are cautious. That’s why real, trustworthy projects have to work even harder to show they’re the real deal.
Use your Telegram channel to post real-time scam alerts, official links, and reminders about verification. Pin these posts and update them often. When you actively look out for your community’s safety, it shows you genuinely care. That kind of trust goes a long way, especially when things get tense or uncertain.
Share early announcements, exclusive whitelisting opportunities, contest launches, or airdrop alerts before posting them elsewhere. This reinforces the idea that following your channel has real benefits. You can also highlight top community contributors or run mini-challenges to boost loyalty.
Contests create short-term excitement with long-term benefits: they grow your audience, increase message visibility, and strengthen the emotional connection between your brand and its supporters. More importantly, they give your community a reason to keep checking your channel more often. For example, invite users to create memes about your project. Offer small token rewards or NFTs for the funniest, most viral, or most creative submissions.
At Magnetto, we always suggest setting up a Telegram group in addition to your main channel. A group allows your followers to speak up, help each other out, and feel like they’re part of the journey, not just watching from the sidelines.
Telegram bots are like supercharged chat members — always online, fast, and incredibly useful. Bots can take care of repetitive tasks like answering FAQs, verifying new members, or sending real-time updates.
Here are some popular bot types you can implement to level up your Telegram group or channel:
Integrate your Telegram bot with your CRM or analytics tools to centralize user data, track behavior, and deliver more personalized, targeted interactions over time.
Most crypto dApps face the same bottleneck: users have to switch platforms, connect wallets, learn new interfaces, and follow external links, all of which create drop-off points. With a Telegram Mini App, you can bring your dApp’s core features such as wallet connection, staking, voting, trading, or claiming rewards right into the same app people already know and use every day.
Here are some real examples of how TMAs are already enhancing the crypto user experience:
As the leading wallet for TON, Tonkeeper lets users manage their assets, view balances, and interact with the TON ecosystem.
NAGA allows users to trade stocks, cryptocurrencies, and other assets directly within Telegram.
With Storm Trade’s Telegram Mini App, users can trade crypto, stocks, forex, and commodities — all with no KYC required.
Since users stay inside Telegram the whole time, you benefit from higher engagement, better conversion rates, and stronger community retention.
To help users find and engage with your TMA, we’ve outlined 10 actionable tips for promoting a Telegram Mini App in our blog post.
Most traditional ad platforms have strict rules around crypto and blockchain content, but not Telegram. The platform allows you to promote your crypto brand directly to engaged Web3 audiences without worrying about heavy restrictions. The best part is that you can also target your competitor’s channels.
Telegram Ads appear as text-based banners that show up in public and private channels, bots, and even in Telegram Search. In addition to plain text, they may also include photos, videos and both standard and custom emojis to add personality and draw attention to your message.
You can use Telegram Ads to drive traffic to your channel, bot, or mini app. If you're directing users to a channel, make sure it has at least 1,000 followers and a content feed with a minimum of 15 posts. A good profile photo, a short but clear description, and a few useful links are also important to help users quickly understand who you are and why they should join your channel.
Telegram uses a CPM pricing model, which means you're charged for every 1,000 impressions your ad receives. To pay for Telegram Ads, you’ll use TON — the platform’s native cryptocurrency. At the moment, 1 TON is priced at $2.7. We recommend starting with the minimum CPM rate of 0.10 TON to test your ad’s performance. This allows you to gather data, evaluate engagement, and make informed adjustments before scaling your budget.
People trust people, and in crypto, Telegram influencers are often the most respected voices in the room. Their communities are loyal, niche, and incredibly responsive. 77% of users say they prefer influencer content over traditional ads, which explains why influencer marketing is expected to become a $33 billion industry in 2025.
An added benefit of Telegram influencer marketing is that your sponsored post will also be shown to Telegram Premium subscribers. That means exposure to more than 15 million highly engaged users who normally don’t see traditional Telegram Ads.
The key is to collaborate with influencers who truly understand your project, align with your values, and maintain an authentic connection with their followers. When done right, influencer partnerships on Telegram can bring targeted, high-intent users to your Telegram community and deliver over $6 in return for every $1 spent.
Running a referral campaign is a low-cost but high-impact way to generate buzz and attract quality users. The core idea is simple: reward participants for referring new members to your Telegram channel, signing up for your whitelist, or completing a set of onboarding tasks (like following your social accounts, connecting a wallet, or making a transaction).
Beyond growing your audience, these campaigns help people feel connected to your project. When users play a role in bringing others in, they naturally become more invested.
Crypto Telegram marketing continues to be one of the most effective ways to grow a Web3 project. When you focus on building trust, staying consistent, and using the platform’s tools wisely, Telegram becomes the foundation of a strong and loyal crypto community.