Top 10 Ways To Promote Your Telegram Mini App in 2025

Over 500 million users interact with Telegram Mini Apps every month — and that number is growing fast. But with thousands of TMAs out there, how do you make sure yours gets noticed? In this guide, you’ll discover how to promote your Telegram Mini App effectively using smart, proven strategies that drive real growth.

1. Optimize Your Telegram Mini App
2. Get Listed in the Telegram Apps Center
3. Launch Telegram Mini App Ads
4. Run Telegram Ads
5. Use Telegram Community Marketing
6. Drive Growth with Social Media
7. Collaborate With Influencers
8. Offer Referral Bonuses
9. Cross-Promote in Other Mini Apps
10. Track What Matters
Wrapping Up

1. Optimize Your Telegram Mini App

Telegram Mini App marketing starts with optimization. A well-tuned app not only attracts users but also keeps them engaged.

Here’s what to focus on:

• Ensure instant speed. Your Mini App should load instantly. Delays — even a few seconds — can lead to drop-offs. 
• Customize your loading screen. First impressions start the moment users open your Mini App — even before it fully loads. Make that moment count by customizing your loading screen with your own icon and brand colors for both light and dark themes.
• Keep it smooth and simple. Everything should feel easy and natural — from tapping through menus to completing actions. Just a clean, intuitive experience.
• Use the right keywords. Use relevant keywords in your app’s name and description to help people discover it.
• Guide new users clearly. Help first-timers understand how things work with simple, clear steps. A great example is Nuts Farm, where users are onboarded with a straightforward flow that makes it easy to get started right away.

Nuts Farm Mini App

A well-polished app does half the marketing for you. Get this part right, and your future users will thank you — not just for finding your app, but for actually enjoying it.

2. Get Listed in the Telegram Apps Center

Telegram Apps Center acts as a directory, where users discover bots and Mini Apps across different categories — games, Web3, management, utilities and play to earn.

Telegram Apps Center

To get listed and enhance your Mini App’s visibility, you’ll need to submit it through the Telegram Apps Moderation bot. The submission process is simple and consists of five easy steps to ensure your app meets all requirements and gets approved for listing.

3. Launch Telegram Mini App Ads

Once your TMA is optimized and listed, it’s time to drive targeted traffic — and Telegram Mini Apps Ads are one of the most effective ways to do that. 

Telegram Mini App ad

Why use Telegram Mini App advertising?

• Low competition. The Mini App Ads market is still growing, which means lower ad saturation and greater visibility.
• Cost-effective advertising. These ads deliver lower CPM and higher ROMI compared to traditional social media advertising.
• Smooth integration. Mini App Ads feel like a part of the experience, so users interact with them naturally rather than seeing them as interruptions.
• Interactive formats. You can include gamified elements and interactive features that encourage users to actively participate, not just scroll past.
• Access to Telegram Premium users. Mini App Ads let you reach Telegram Premium subscribers — 10 million active, high-value users who are deeply engaged with the platform.
• Retargeting and segmentation. You can re-engage users who interacted but didn’t convert, while excluding those who already have.

TMA ads offer a rare mix of high engagement, low competition, and precise targeting. With interactive formats and access to Premium users, it’s a smart, cost-effective way to grow your Mini App.

4. Run Telegram Ads

With Telegram Ads, you can promote your Mini App to a broad audience — Telegram now boasts over 1 billion monthly active users — by placing ads across relevant channels and bots. These short text-based ads are limited to 160 characters and include a link with a call-to-action button. You can also enhance them with emojis, including custom ones, to make your message more eye-catching and engaging.

Telegram Ad in a bot

How can you benefit from Telegram Ads?

• Stand out in a less crowded space. On most platforms, your ad is just one of thousands. On Telegram, it’s a different story. The platform limits ad clutter, so your message gets noticed instead of drowned out. Fewer distractions mean more visibility — and better performance.
• Reach the right audience. Telegram isn't just another messaging app — it’s a hub for engaged, topic-driven communities. Targeting crypto traders, SaaS users, fintech enthusiasts or any other niche audience? Telegram helps you reach people who are already active in those spaces and ready to explore what you offer.
• Connect with active users. Telegram is part of its users’ daily routine. On average, users check Telegram 21 times a day, actively scrolling and engaging with content.
• More value for your ad spend. Unlike saturated platforms where costs are high and attention is scarce, Telegram gives you access to a high-quality, engaged audience at a lower price point.

Despite their simplicity, well-crafted Telegram Ads can drive high engagement when placed in the right context.

5. Use Telegram Community Marketing

One of the most effective ways to market your Mini App and build a loyal user base is by creating your own Telegram channel.

Bum’s Corner — the channel of Bums Mini App

What you can share in your channel:

• App updates. Keep your users informed about new features, improvements, and bug fixes. Regular updates make users feel valued and engaged with your app’s evolution.
• Exclusive content. Share insider tips, tutorials, or exclusive behind-the-scenes content that’s only available to your subscribers. This adds value and encourages people to join your channel.
• Promotions & offers. Announce special offers, discounts, or exclusive promotions. For example, you could offer early access to new features for channel members.
• User-generated content. Encourage users to share their experiences with your Mini App. You can re-share success stories or user feedback to build social proof and trust.
• Interactive polls & surveys. These tools help you understand your users' needs while making them feel involved in the app's development.

A Telegram channel can become a trusted space where users feel valued, stay informed, and are more likely to advocate for your Mini App.

6. Drive Growth with Social Media 

Your potential users are already spending time on platforms like X (Twitter), Instagram, TikTok, YouTube, and Discord. Promoting your TMA there allows you to meet them where they are — and introduce your product in a way that’s natural, engaging, and shareable.

Farm Clicker (TMA) on Discord

How to promote your Mini App on social media effectively:

• Create platform-specific content. Adapt your message to fit each platform’s tone. Use short, visual formats like Reels,TikToks, or carousels to showcase your app in action. A quick demo or use case can go a long way.
• Tell a story. Rather than simply describing your app, demonstrate how it solves a problem or adds value. Use user stories, screenshots, or short videos to make it real and relatable.
• Encourage user-generated content. Run small challenges or giveaways that encourage your users to share how they use your app. Reposting their content builds social proof and community around your brand.
• Drive traffic to Telegram. Include direct links to your Mini App in your bio, stories, and posts. Use Telegram deep links or QR codes to make the transition from social media to your Mini App seamless.

Use social media to build more than awareness — create trust, showcase what makes your app special, and bring users over to Telegram where the real experience begins.

7. Collaborate With Influencers

People are more likely to trust influencer recommendations than traditional ads — 77% versus 23%. In fact, 86% of consumers have made a purchase in the past year based on an influencer's recommendation. Why do people trust influencers? They have built genuine relationships with their audiences over time. Followers see creators as trustworthy peers, so their recommendations come across as authentic advice, not just marketing.

You can collaborate with influencers across various social media platforms, but Telegram stands out as one of the most effective spaces for influencer marketing. With over a trillion views on Telegram channels each month, the platform boasts highly engaged users. On average, a Telegram user spends about 41 minutes browsing, chatting, and interacting with content.

What you can achieve with Telegram influencer marketing:

• Boost your ROI. With a smart campaign, influencer partnerships on Telegram can deliver over $6 in return for every $1 spent.
• Grow your visibility. Get your brand in front of tight-knit, niche Telegram communities that already trust the voices promoting your product.
• Enhance conversion rates. Engage with dedicated and high-intent users who value influencer recommendations and are ready to take actions.
• Spark real engagement. Add clickable links, visuals, videos, and strong CTAs that encourage users to interact, not just scroll.
• Access Premium subscribers. Telegram Premium users are ad-free when it comes to traditional Telegram Ads — but they do see natively promotional content shared in channels. That makes Telegram influencer marketing one of the few ways to reach this high-value audience.

With the right influencers and a clear strategy, you can turn attention into action, build trust at scale, and drive long-term growth for your TMA.

8. Offer Referral Bonuses

A referral program is one of the simplest and most cost-effective ways to grow your Telegram Mini App organically. When users are rewarded for inviting their friends, they’re more likely to spread the word — and bring in high-quality users who already trust their recommendation.

Blum’s Referral Program

Start by creating a simple, compelling referral system. Give users a clear reason to invite others, whether it’s in the form of bonus features, in-app currency, discounts, or exclusive access. Make sure the rewards are valuable enough to motivate action, but sustainable for your business.

To take it a step further, gamify the referral process. Introduce leaderboards, progress bars, or tiered reward systems that encourage friendly competition and ongoing engagement. People love seeing their efforts pay off — especially when they can see how they rank among other users.

Use deep links to track where new users are coming from and accurately attribute them to the referrer. This not only ensures fair credit but also provides valuable insights into which referrers are driving quality traffic. You can then analyze this data to understand what’s working (and what’s not) and adjust your strategy accordingly.

A well-executed referral program doesn’t just boost growth — it builds a stronger, more engaged community around your Telegram Mini App.

9. Cross-Promote in Other Mini Apps

Cross-promotion is typically a mutual partnership or barter, not a paid placement. You team up with other Mini App developers to promote each other's apps directly — perhaps through banners, buttons, or shoutouts — inside your respective Mini Apps. This strategy is especially valuable when you're starting out and working with a limited budget, but it can be just as effective even for more established apps.

This type of partnership is often a win-win: you both get exposure to new users who are already engaging with apps that are similar to yours in terms of theme, audience, or functionality.

Imagine your TMA is a mobile game, and you partner with a virtual currency rewards platform. Players earn virtual currency while enjoying your game, which they can redeem on the rewards platform. In exchange, the platform promotes your game to its users as a way to earn more rewards. This creates a mutually beneficial relationship that boosts engagement and expands your user base.

10. Track What Matters

If you want to grow your Telegram Mini App strategically, numbers need to guide your decisions — not guesswork. Analytics help you understand how users behave, what’s working, and where you're losing growth potential. Here are the key metrics to monitor:

Daily & Monthly Active Users

Watch how many people are coming back to your app each day and month — it’s a simple way to see how active your user base really is and whether they’re sticking around or dropping off.

Cost per Acquisition

This shows how much you’re spending, on average, to bring a single user into your app. Keeping this number low — without sacrificing quality — is key to scaling efficiently.

Retention Rate

Retention measures how many users return after their first session. It shows if your Mini App delivers real value beyond a first impression.

Let’s say 1,000 users open your app on Day 1, but only 300 return by Day 7. That’s a 30% 7-day retention rate. If most drop off after onboarding, it may mean that your intro flow is confusing or the app doesn’t deliver value fast enough.

Lifetime Value 

LTV measures how much money an average user brings in over their time using your app.

For example, if your LTV is $10 and it costs $3 to acquire a user, you’re in a healthy spot. But if acquisition costs are creeping close to or above LTV, consider reducing churn or adding premium features to lift LTV.

Paying User Rate 

This is the percentage of users who make a purchase — even just once — compared to your active user base.

If you have 10,000 monthly users and 500 of them make a purchase, your paying user rate is 5%. You can increase this by offering well-timed upsells, exclusive items, or limited-time offers.

Wrapping Up

Growing a Telegram Mini App takes more than luck or a viral moment — it requires a thoughtful strategy, creative promotion, and a deep understanding of your users.

Start by making your Mini App fast, intuitive, and worth discovering. Then, amplify your reach with the right mix of Telegram tools, community-building tactics, social media buzz, and smart analytics.

At the end of the day, success comes from combining a great product with consistent, user-focused marketing. Stay agile, listen to your audience, and keep testing what works — and you’ll set your Telegram Mini App up for long-term growth.