Telegram Marketing
The influencer marketing market has tripled in size since 2020 and is forecasted to hit about $33 billion in 2025. More brands turn to opinion leaders to promote their products, and Telegram stands out as a platform where results come fast. Collaborations with influencers here can bring instant reach, qualified leads, app installs, and sales — all without the long grind of building a channel from scratch. But with thousands of channels on Telegram, which ones can you trust with your brand?
In this guide, we’ll explore why this type of marketing works and share actionable tips to help you launch successful campaigns.
- Why Telegram Influencer Marketing Works
- 1. Define Clear Goals
- 2. Choose the Right Influencers
- 3. Prepare a Clear Brief for Influencers
- 4. Track & Optimize Campaign Performance
- 5. Test Small Communities Before Going Big
- Wrapping Up
Why Telegram Influencer Marketing Works
Many brands still think of marketing with influencers as something that happens mainly on Instagram, TikTok, and other similar platforms. But the latest statistics show that these social media channels aren’t as effective as before:
- In 2025, Instagram’s engagement rate stands at 0.50% — that’s 28% lower than last year.
- TikTok’s engagement rate by follower count dropped 5.6% YoY — from 2.65% in 2023 to 2.50% in 2024.
Influencers on these platforms are fighting against algorithms that decide who sees their posts and feeds stuffed with ads. Even high-quality posts can disappear unless you pay to boost them.
Telegram, however, offers a fresh opportunity. When a key opinion leader sends a message in their channel, it goes straight to every subscriber’s feed in real time. This way, posts come across as more personal, and the audience is more open to try a new product, app, or service.
Here’s why working with influencers on Telegram can drive meaningful results for your brand:
Global Reach
Now, there are over 5.4 billion people around the world using social media. Telegram is a major player: more than 1 billion people use it regularly to chat with friends and family, follow favourite channels, play games, trade crypto, access services, and more.
MAU Growth. Source: Telegram Marketing Statistics and Trends: The 2025 Report
This reach makes the app the 7th most widely used social platform.
High Engagement
Telegram users are highly active:
- On average, they check the app 21 times a day and spend over 40 minutes engaging with content.
- Magnetto’s Telegram Marketing Report reveals that around 58% of users actively comment on posts in channels.
- More than 37% receive push notifications from 1 to 5 channels, and 10% get updates from 6 to 10 channels.
While interaction on mainstream platforms declines, Telegram’s communities continue to grow. Here’s a look at the user activity dynamics in the Notcoin Community:
Notcoin Community ER
Since the app has become a daily habit for millions of users worldwide, creator’s posts are more likely to reach people consistently and spark meaningful interactions.
Privacy and Security Appeal
Privacy-first positioning is one of Telegram’s strongest draws. With encrypted chats, minimal data collection, and independence from big tech corporations, the app attracts audiences who care deeply about security. This is especially important in sectors like crypto, finance, and technology. Since users trust the voices they follow, brands partnering with those influencers come across as more reliable too.
1. Define Clear Goals
Before reaching out to influencers, it’s essential to know exactly what you want to achieve. Each objective requires a slightly different marketing approach. For example, if your goal is conversions, you could collaborate on an exclusive, time-limited promo code available only to a channel’s subscribers. This creates both excitement and credibility, as followers see it as a special offer shared by a trusted voice in their community.
Having clear marketing goals also helps avoid misunderstandings. When you define the outcome you’re aiming for (such as 1,000 new members or a 20% uplift in app sign-ups), the partnership with influencers becomes more organized and results-driven.
2. Choose the Right Influencers
Now it’s time to look for influencers who can bring real value to your brand.
First, find channels that fit your niche and share your brand’s values.
Second, when evaluating a channel, focus on both the quality and consistency of its content. Pay attention to the frequency of new posts; they should appear regularly to keep the audience interested, but not so often that it feels overwhelming. Also, review the substance of the messages: what topics are covered and the frequency of sponsored posts.
Third, another factor you should consider is engagement. Subscriber counts alone don’t tell the full story, so the real question is how actively the audience interacts with the channel:
- Compare views with total subscribers to understand the real reach.
- Check how often followers comment, share, or react to posts.
It's also important to pay attention to the dynamics of views. A healthy channel usually shows steady, predictable growth in post views over time. If a post receives around 10% of its views in the first few hours and then suddenly jumps to 50–60%, the channel admin has likely purchased traffic.
Use analytics tools to find and evaluate influencers. Another tip: subscribe to a relevant community and explore Telegram’s suggested channels. This helps you discover niche influencers overlooked by competitors.
3. Prepare a Clear Brief for Influencers
A well-crafted and understandable brief is the backbone of any successful collaboration. To help creators develop content that resonates with their community and aligns with your brand, the brief should cover your goals, target audience, values, posting requirements, key features of your product, service, or app, and other important details. Keep it concise but clear. Influencers know their audience better than anyone, so offering guidance rather than dictating every word usually works best.
Before launching, agree with the influencers on posting boundaries. Define what can and cannot be published at least an hour before and an hour after your post goes live. Also, check that your content doesn’t overlap with important personal dates for the creator — for instance, if they’re posting about a wedding, your ad will likely get lost. Finally, confirm in advance that the influencers aren't running any competitor partnerships the day your campaign launches. That way, your message gets full attention and avoids being overshadowed.
4. Track & Optimize Campaign Performance
To understand what’s really paying off, you need to measure results and adjust your strategy as you go. Track total reach, engagement metrics, CTR, and conversions such as sign-ups or community joins. Retention matters just as much as growth. If your channel gained new followers but most of them unsubscribe quickly, it means the traffic wasn’t relevant or valuable.
Watch your organic reach before, during, and after the campaign. A surge in Google searches for your brand after launch is proof that marketing campaigns run by influencers are fueling awareness and curiosity.
The key is to treat every campaign like a learning process. To make it cost-effective and impactful, double down on the strategies that work, cut back on what doesn’t, and keep adjusting.
5. Test Small Communities Before Going Big
Posting in channels with a huge audience right away can quickly burn your budget. A better approach is to start with smaller communities and test different content formats — for example, mini-case studies, exclusive discounts, short tutorials, or how-to posts. This helps you identify what drives interaction and what doesn’t resonate with the audience. After testing, you can confidently scale up to larger, more expensive channels and achieve the best outcomes.
Wrapping Up
Like any other kind of digital marketing, partnerships with influencers take some trial and error. You'll only figure out what really works for your brand by experimenting — sometimes memes spark engagement, other times a straightforward message does the job. The key is to test until you find what resonates with your community.
