How Magnetto.com Drove Over 13K Clicks for Tayseer Arabian Finance in Saudi Arabia

With 18 million active users in Saudi Arabia and a tech-savvy audience open to digital financial products, Telegram was the channel Tayseer Arabian Finance chose to promote its personal finance app. To build awareness and support app downloads through Telegram Ads, the company partnered with Magnetto.com, a Telegram infrastructure partner and the world’s largest Telegram Ads seller.

Challenge

While the Telegram Ads campaign aimed to generate awareness among Saudi audiences and attract new users, measuring its impact on app downloads was not straightforward. Tayseer did not use an install-tracking platform, so individual downloads could not be attributed to a specific channel. This split the available data into two sources:

• Telegram Ads account data, which gave full visibility into spend, impressions, clicks, CPC, CPM, and CTR.
• iOS First-Time Downloads reported by the client, which cover all acquisition sources, including organic traffic.

This shaped how we read the results. Download figures show the overall trend in the app during the campaign period, while Telegram Ads data shows what the campaign itself delivered. Keeping the two separate was the basis for an honest assessment of performance.

Execution

We launched the campaign on July 20, 2026, with a media budget of roughly €2.6K. The campaign targeted audiences across Saudi Arabia, focusing on Arabic-speaking Telegram users interested in three topics: Economy & Finance, Technology & Internet, and Business & Entrepreneurship.

For the launch, we used Arabic ad copy and Tayseer's original static creatives. Our team adapted the images to Telegram Ads' 16:9 format, reviewed the final versions with the client, and prepared them for launch. We directed users to Tayseer's app download page through an external link, a feature available exclusively through Magnetto's Business Telegram Ads accounts.

Throughout the campaign, we monitored delivery and performance, keeping track of impressions, clicks, and costs. Since app-level data was only available through Tayseer's internal reporting, we also stayed in regular contact with the client and requested First-Time Download statistics at intervals. By comparing these figures with Telegram Ads data, we could follow overall app acquisition trends alongside the campaign's advertising performance.

Results

Telegram Ads Performance

Our Telegram Ads campaign delivered more than 1.7M impressions and 13.3K clicks at an average CPC of €0.19.

We spread spend steadily across the campaign at roughly €50 to €100 per active day. This kept delivery controlled and let us track performance before scaling.

Client-Reported App Performance

Tayseer shared two datasets: iOS First-Time Downloads (July 20–August 10) and Daily Online Leads. Both reflect the business as a whole and cover all acquisition sources, organic included.

Mid-August follow-up. A second First-Time Downloads report from Tayseer showed approximately 2.58K downloads, with daily volumes mostly between 500 and 600+.

Daily Online Leads, August 1–11. Tayseer’s report recorded 5.7K leads over this period, with daily volumes between 275 and 708.

Both datasets include organic and other sources, so we treat them as context for the campaign period, not as Telegram Ads results. Downloads stayed high during the August 5–11 pause, which shows that Telegram Ads was one of several contributors to the app’s growth.

Here is what the data supports. Telegram Ads delivered reach and traffic efficiently, and Tayseer’s app saw healthy acquisition across the period. The share that came from Telegram Ads can’t be isolated from this data.

Continued Cooperation

Tayseer extended its partnership with Magnetto by launching a second campaign for Saudi National Day, which ran from September 15 to 30 and featured new static and video creatives.

During this period, Tayseer’s iOS app recorded 5,490 First-Time Downloads, an average of about 366 per day. The first campaign averaged about 425 per day, so daily volumes stayed at a similar level across both periods.

As with the first campaign, these are overall iOS First-Time Downloads from all sources, so the attribution note above applies here too. Tayseer plans to resume the cooperation with Magnetto and launch new campaigns in December.

Insights

• Telegram Ads can generate significant traffic at a relatively low cost. The campaign reached more than 1.7M impressions and generated 13,350 clicks, with an average CPC of €0.19 and CPM of €1.50. This shows that Telegram can be an effective channel for reaching large audiences in Saudi Arabia without requiring a substantial media budget.
• Steady daily budgets give us a clear read on performance. We kept the daily budget between €50 and €100, which allowed the campaign to run at a steady pace. This made it easier to monitor key metrics, understand how the ads were performing, and keep spending under control throughout the campaign.
• Download tracking is essential for measuring real acquisition results. Telegram Ads provided clear data on impressions, clicks, and costs, but without install tracking, we couldn't attribute downloads to the campaign. Using a mobile measurement platform in future campaigns would help track installs, calculate CPI, and better understand campaign impact.