Industry
Financial Services
Challenge
Tonhub partnered with Magnetto to strengthen brand awareness and drive high-quality traffic from the EU to its crypto wallet.
Results
With a well-crafted full-funnel campaign, Magnetto helped Tonhub gain user trust, increase engagement, and acquire a steady flow of verified users.
We valued Magnetto’s honest and practical approach. They quickly understood our challenges and worked closely with us to develop effective solutions. We felt supported throughout and appreciated their proactive communication.
Tonhub is a startup offering a secure crypto wallet paired with a Visa card. Currently operational in the EU, Tonhub is planning its global expansion, targeting high-potential markets such as the UK, Canada, Argentina, Brazil, and others.
Challenge
Tonhub primarily targets EU-based users who frequently travel or earn and store money in TON, USDT, or USDC. Reaching and engaging this audience, however, came with some challenges.
First, entering a market dominated by big names makes it difficult for new products to capture users’ attention and encourage them to try something new. Second, based on our estimates, most TON holders actually live outside the EU. As a result, targeting the right audience within the EU becomes more challenging.
On top of that, general skepticism around crypto projects often slows user adoption and demands greater efforts to establish credibility.
Our goals were to foster trust in Tonhub, drive a steady stream of new users, and encourage deeper engagement with the product. Drawing on our experience, we knew the demand existed — even if users don’t convert immediately, many gradually begin using the app over time.
To achieve the goals, we focused on identifying high-quality traffic sources and attracting users who closely match the ideal customer profile.
Our Approach & Solution
Our strategy centered on two core pillars: building brand awareness and targeting an audience already open to crypto — especially those who use TON.
Building Tonhub’s Brand Awareness
Tonhub had no active presence on social media. The Magnetto team developed a strategy to build brand awareness and attract an engaged audience on Instagram and Telegram. We’ve chosen to focus on these platforms as they are popular among Tonhub’s target users and offer strong advertising potential for crypto-related products.
- Our team analyzed competitors and showcased how leading brands build their presence on social media. TonHub hired a content specialist to manage posting. We monitored their progress, suggested content ideas, and helped improve the profile design.
- We launched a Telegram influencer campaign, publishing content on channels with highly engaged, crypto-friendly audiences.
- Tonhub had not previously leveraged user feedback before, so we recommended that they begin actively monitoring and engaging with it on a regular basis.
- We also connected Tonhub with trusted partners to help manage collaborations with influencers.
As a result — not through our direct execution, but with our guidance — Tonhub now has active, consistently updated social media profiles that effectively convert visitors into users. Approximately a third of the Meta traffic now redirects to their brand account, where it’s nurtured into delayed conversions.
Tonhub’s Telegram channel
Some of our ads are launched with broad targeting, which helps increase brand awareness among a wider audience. We’ve also developed eye-catching creatives that clearly communicate what TonHub is, how it works, and why it matters — making it easier for new users to understand its value and connect with the product.
Advertising Strategy
For the advertising campaign, we focused on interests and channels related to crypto, specific cryptocurrencies, digital wallets, relocation and travel.
The sales funnel includes the following stages:
- App Installation
- Crypto Account Setup
- KYC Verification
- Card Created
- Deposit
- Transaction
To find the most effective acquisition channels, we conducted strategic testing across Meta Ads, Google Ads, Telegram Ads, TikTok Ads, Adsgram, and PropellerAds. After analyzing performance on each, we focused our efforts on Telegram, Meta, and TikTok — platforms that consistently delivered a steady stream of quality users.
The team ran targeted hypothesis tests across different interests, locations, and creatives, with a primary focus on Germany, Spain, the Netherlands, Italy, and France. Tonhub provided us with funnel data that offered clear insights into which campaign settings were driving genuine results.
To design high-impact creatives, we organized our concepts into three key categories:
- Product education — clearly explaining how Tonhub works and what makes it valuable.
- Addressing user pain points — highlighting how the product solves real problems.
- Quick, engaging interactions — capturing attention and building interest through short, impactful messages.
Each type of creative has proven effective in driving results.
Execution
Given the nature of the project, we took an agile approach — adapting quickly, moving fast, and maintaining cost-efficiency. Since the product was newly launched, results didn’t come immediately. This made early performance evaluation difficult.
However, by applying a structured testing framework and closely analyzing data at every stage of the funnel, we managed to identify high-performing strategies and refine our focus.
Results
At the KYC stage of the funnel — where users submit their ID documents — the results were as follows:
- Meta Ads converted 18% of clicks into app installs, with 15% of those users completing the full registration process.
- Telegram Ads converted 10% of clicks into installs, with 4% of those users completing all registration steps.
- 45% of deposits originated from advertising campaigns, while 43% were driven by influencer and channel placements that we helped arrange.
What proved most effective was targeting highly specific audiences with a strong interest in crypto, e-wallets, and the TON ecosystem. The more engaged the audience was with these topics, the better the results. In short, interest-based targeting delivered the greatest impact.
To make our ads stand out, we researched competitors, analyzed their creatives, and identified what wasn’t working or underperforming. This inspired fresh ideas, and we chose to approach messaging as a conversation with a friend rather than a client. Using a casual and friendly tone helped our ads come across as real and relatable. As a result, some of our most unique creatives significantly outperformed the usual ones.
Our efforts to build brand awareness, trust, and engagement are paying off. More people are willing to take a chance on this new project — even if it means putting aside more familiar alternatives. These early adopters recognize the value and have become regular, active users.
To sum it up, trust is the foundation for any fintech product. That’s why we prioritized transparency and honesty from the very beginning. Facing tough competition from major players, we focused on what truly matters to Tonhub’s target users — how the product solves problems others overlook. This approach helped us differentiate our client and build meaningful connections with users seeking a trustworthy solution.
Ready to see results like this for your brand? Let Magnetto help you launch fast and scale smart — contact us today.
