Getting started with Telegram Ads begins with one important decision: choosing the right advertising account. Today, businesses can launch campaigns through either a Business Telegram Ads Account or a Fragment Account. They differ in payment methods, targeting capabilities, moderation workflows, and the types of campaigns they support. Picking the wrong option can create unnecessary limitations long before your first ad goes live.
This guide explains how each account works, compares their capabilities, and helps you decide which option is best suited to your budget, campaign objectives, and long-term growth plans.
Many businesses are realizing that relying on traditional advertising platforms can limit their growth and create unnecessary risks. Rising CPMs, growing competition, and changing platform policies have pushed brands to diversify their customer acquisition strategies. Telegram has become one of the strongest alternatives. Its audience has grown to over 1 billion monthly active users, while channels, bots, and mini apps have created entirely new ways for brands to reach potential customers.
Telegram users by country. Source: Telegram Marketing Statistics and Trends: The 2025–2026 Report
Telegram Ads is Telegram's built-in advertising platform. It helps businesses reach prospects through sponsored messages shown across Telegram channels, bots, and Search. Depending on your account type, you can promote your website, app, channel, bot, or mini app using short, non-intrusive ads delivered to audiences with relevant interests and intent.
Telegram Ads offer several key advantages over traditional advertising platforms:
Advertisers can choose between two ad account types: Business Accounts and Fragment Accounts. They differ in how campaigns are funded, managed, targeted, and scaled. Understanding these differences is key to choosing the right account for your business goals and building an advertising strategy that can scale as you grow.
A Fragment Ad Account gives you direct access to Telegram Ads through the Fragment platform. Advertisers are responsible for creating the account, funding campaigns, and managing all aspects of their advertising.
Fragment Accounts are funded in Gram, the cryptocurrency used within Telegram's advertising ecosystem. Before launching campaigns, you need to create a compatible crypto wallet, acquire Gram, and deposit funds to start running ads. Since campaign budgets are tied to the value of Gram, changes in its price can affect advertising costs. Business Accounts, on the other hand, use euro-based billing, which makes it easier to plan and manage your advertising spend.
Fragment Accounts support Telegram's core targeting capabilities through 3 placement categories:
For many campaigns, these options provide sufficient reach. However, brands requiring advanced granular audience segmentation or broader targeting capabilities typically choose a Business Account instead.
Fragment Accounts are designed to keep users within the Telegram ecosystem. Advertisers can only direct traffic to Telegram objects, such as channels, bots, mini apps, or personal profiles. External landing pages, websites, mobile app stores, and lead generation forms are not supported.
This setup is ideal for businesses building communities, growing subscribers, promoting bots, or driving engagement with mini apps. However, if you want to boost website conversions, online sales, or app installs outside Telegram, a Business Account is the better choice. It supports a much wider range of landing page destinations, giving you greater flexibility to match your campaign objectives.
As a Telegram Infrastructure Partner, Magnetto offers brands access to Business Ad Accounts that offer capabilities beyond standard Fragment Accounts. Let’s have a look at what makes this setup different and how your project can benefit from it.
While Fragment Accounts lets you reach audiences through the Channels, Bots, and Search targeting categories, Business Accounts add two advanced targeting methods: Target Users and Target Channels.
Target Users gives you precise control over who sees your ads. Advertisers can target users by country, city, app language, device type, and interests based on the types of Telegram channels they regularly follow. It is also possible to reach subscribers of specific channels even when they are browsing other communities. To improve campaign efficiency, you can exclude particular interests or audiences, preventing ads from being shown to users who are unlikely to convert.
Targeting Telegram users
Target Channels gives you control over the Telegram channels where your ads are displayed. You can refine your audience by targeting channels based on language, content topic, or specific Telegram communities. At the same time, certain topics or channels can be excluded to avoid placements that don't align with your brand.
Targeting Telegram channels
Unlike Fragment Accounts, which are primarily intended for destinations within the Telegram ecosystem (channels, bots, and mini apps), our Business Accounts support external landing pages. They allow advertisers to direct users to websites, mobile app stores, product pages, lead generation forms, or other conversion-focused destinations. This makes Business Accounts a better fit for businesses that want to generate sales, collect leads, drive app installs, or integrate Telegram Ads into an existing marketing funnel.
With Business Telegram Ads Accounts, you can access full targeting capabilities across a growing number of markets:
Fast campaign launches are essential when promoting new products, seasonal offers, or time-sensitive events. At Magnetto, we're seeing a growing number of advertisers face delays caused by slow moderation and rejected campaigns. Even with your budget, creatives, and strategy ready to go, getting a campaign live can become an unexpected bottleneck that slows down your entire project timeline.
With Business Telegram Ads Accounts, campaigns move through moderation much faster than the standard moderation process. This helps businesses keep each project moving forward without lengthy approval queues and respond quickly to market opportunities.
Fragment Accounts offer a straightforward setup process and work well for businesses focused on growing Telegram channels, promoting bots, or driving traffic to mini apps. However, if you plan to expand your project into new markets, promote a website or mobile app, or scale your advertising efforts, a Business Account offers much greater flexibility. Advanced targeting lets you reach users by country, location, language, interests, device type, and specific Telegram audiences, helping you build precise and effective campaigns. You can also send traffic to external websites, app stores, and landing pages, which makes it easier to support lead generation, e-commerce, and app growth.
There are operational advantages as well. Business Accounts use euro-denominated billing, so advertising budgets remain predictable as they aren’t affected by cryptocurrency price fluctuations. Faster moderation also helps campaigns go live sooner, making it easier to launch new campaigns, test creatives, and adapt your strategy based on market changes.
To sum up, if you're simply testing Telegram Ads or building a presence within Telegram, a Fragment Account may be all you need. If you're looking at Telegram as a long-term growth channel, a Business Account provides the tools, flexibility, and infrastructure to support that growth as your campaigns scale
Magnetto.com, the world's largest Telegram Ads seller, offers Business Ad Account access across more than 40 countries spanning Latin America, MENA, Asia, CIS, Africa, and Europe.
With Magnetto, you can:
Whether you're launching your first Telegram Ads campaign or expanding into new markets, we can help you select the right setup, develop a growth strategy tailored to your objectives, and turn Telegram into a predictable customer acquisition channel.
Ready to get started? Contact our team to discuss your goals and discover how Business Ad Accounts can support your growth.
Sofia Mozolkova is the Head of Marketing at Magnetto.com. With over 7 years of experience in digital marketing, she shares her expertise to help brands effectively leverage advertising channels, build scalable growth strategies, and turn traffic into long-term customers.
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