Telegram Funnels: How to Convert Users Effectively

An average Telegram user spends more than 41 minutes a day on the platform, scrolling through channels, interacting with bots, playing games, transferring money, and more. That everyday use is what makes Telegram such a comfortable environment for brands to show up, build awareness, create useful content, and earn trust while leads develop naturally over time.

Here’s a look at five types of Telegram funnels and how to pick the one that aligns with your product, audience, and goals.

• What Is a Telegram Funnel?
• Telegram Channel Funnel
• Telegram Post Funnel
• Telegram Bot Funnel
• Telegram Mini App Funnel
• External Landing Page Funnel
• How to Create a Funnel That Best Fits Your Business
• Wrapping Up

What Is a Telegram Funnel?

A Telegram funnel is a sequence of interactions that guides a potential customer from their first contact with your brand towards a specific action. That action might be subscribing to a channel, making the first deposit, signing up for an offer, or eventually making a purchase.

With Telegram Ads, it is possible to create different funnels and direct traffic to various destinations, including:

• A Telegram channel
• A specific post in your channel
• A Telegram bot or mini app
• An external landing page

Every funnel serves a different purpose. Let’s take a closer look at each one in more detail and explore how they can help you attract, engage, convert, and retain your audience.

1. Telegram Channel Funnel

Nearly half of Telegram users follow six to fifteen communities, and most keep notifications on. If your main goal is brand awareness, a channel funnel is the best choice. It’s a long-term investment: at first, the aim isn’t immediate sales, but taking time to create a trusted space and gradually warm your followers up.

Telegram channel usage statistics. Source: Telegram Marketing Statistics and Trends: The 2025 Report

A Telegram channel allows you to educate, entertain, and show how your business solves users’ problems. With a well-thought content strategy, your branded channel can not only build credibility but create a loyal following that drives repeat sales. 

This approach works best in niches with long sales cycles and high-value products, such as fintech or real estate, for one simple reason: trust takes time to earn. For example, at Magnetto, we helped OKX attract high-quality traffic to its Telegram channel, where many new users were nurtured into loyal followers.

Best Practices

Create valuable content. Your channel’s posts should educate your followers, address their pain points, answer their questions, or provide tips they can use immediately. When your content is genuinely helpful, people stick around and naturally become advocates for your brand. To make your posts more enjoyable and easier to scan, use formatting and visual elements — after all, the human brain can process an image in just 13 milliseconds.

Engage with your community regularly. To humanize your brand and make it more trustworthy, it helps to respond to comments, ask questions, run polls, and encourage discussion in your channel. You can also create a separate group where every user has a chance to chat with others and share feedback. It turns your audience into an active, engaged community instead of just passive readers.

OKX group

Optimize your content strategy based on data. Telegram offers built-in statistics, which makes it easy to monitor subscriber count changes, views by hours, followers by source, enabled notifications, and more. Track the performance and test different formats and visuals to match your audience’s interests and discover what truly resonates with them.

To help you create high-performing ad campaigns from day one, we’ve put together a guide on 8 common mistakes to avoid when running Telegram Ads.

2. Telegram Post Funnel

If you run a Telegram channel but want to drive traffic to a particular offer, you can create a targeted post funnel. This strategy is most effective in niches with short decision cycles, where users take action immediately after seeing ads. The best part? Even if people don’t take the desired action right away, some of them will subscribe to your channel and can later be nurtured into conversions.

Best Practices

Make the first lines count. Most people decide whether to keep reading within the first few seconds, which is why the opening lines should quickly explain why the post matters to them. When the value is clear from the start, users are far more likely to keep reading.

Add a strong CTA. By the end of the post, you should provide users with a clear call to action. It can be clicking a link to visit your site, messaging a bot, or making a purchase. A light FOMO element can help here, such as limited availability or a time-bound bonus. When used carefully, it doesn’t pressure customers but gives them a reason not to postpone a decision.

A/B test different variations. Trying out different content formats and CTAs in your channel helps create a clearer picture of what actually works. Over time, this makes it easier to focus on messages that resonate and avoid wasting budget on underperforming ideas.

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3. Telegram Bot Funnel

A Telegram bot can answer questions, guide people through options, deliver information at the right moment, or handle small but repetitive tasks without requiring human assistance. They make it simple and natural to create meaningful interactions, and you don’t need to spend much time and resources on content production or design. Telegram bots are also often powered by AI, which help businesses increase conversions by 23%.

This funnel type is especially effective in niches with short sales cycles. Bots can quickly collect contacts, qualify leads, guide users through the sales funnel, and build a database for future follow-ups.

Best Practices

Keep the first interaction simple. The opening message shapes the user’s first impression. People should immediately understand what the bot can help with and why it’s worth their time.

BONKbot

Guide users without overwhelming them. Too many options or steps can create friction and cause drop-offs. In most cases, three to five interactions before a CTA feel natural and easy to complete.

Follow up without being intrusive. Bots can send reminders or nudges, however, timing remains the critical factor. Gentle follow-ups that add value perform better than repeated prompts. The goal is to support the user’s decision, not rush it.

4. Telegram Mini App Funnel

Telegram mini apps are web applications that run directly within the platform. They feel like native apps but don’t require any downloads, so users can instantly access games, services, crypto wallets, stores, and more. Half of Telegram’s audience — 500 million people — now use mini apps on a regular basis. 

If your product is in crypto, gaming, or NFT, this funnel type may be the most efficient option, as these are the leading mini app categories. For example, the mini game Catizen has grown to 26 million players and generated $16 million in in-app purchases.

Leading Telegram mini app categories (by MAU). Source: Telegram Marketing Statistics and Trends: The 2025 Report

If you’d like to learn which type of app works best for your business, check out our article on classic apps vs. Telegram mini apps.

Best Practices

Keep the UI familiar and intuitive. Mini apps perform better when they feel native to Telegram. Use simple layouts, clear buttons, and predictable interactions. The less cognitive effort required, the better the overall experience.

Minimize required permissions and inputs. Request only what is necessary, and only at the moment it is required. Let users see the value first before asking for data, wallet connections, or logins. Too much friction too early is one of the quickest ways to lose them.

Implement viral mechanics. These are the little built-in triggers that make users want to invite someone, share a result, or come back with friends. For example, a game might unlock a bonus level after inviting a friend, or a crypto app could create incentives like reduced fees once a referral signs up.

5. External Landing Page Funnel

Sending traffic to an external landing page is one of the fastest ways to generate results, especially when the goal is actions like sales, bookings, or sign-ups. This strategy works well when you already have a strong offer and a clear value proposition, since there’s no need to create or maintain a Telegram channel or bot beforehand.

However, this funnel is only available through Euro ad accounts, which are currently limited to select countries — and access to them is exclusive through Magnetto. If you’re ready to expand your business into 70% of Telegram’s most profitable markets, such as LatAm, MENA, Indonesia, and more, reach out to us. We’ll be happy to explore the best approach for your goals.

Best Practices

Keep the message and the page aligned. The promise made inside Telegram should match what a user sees on your landing page. If the tone, offer, or value changes suddenly, trust can drop fast. With consistency, people feel like they’re continuing the same journey, not starting over.

Make the landing page mobile-first. Most Telegram users are on their phones. A page that loads slowly, feels cluttered, or is hard to scroll on mobile can undo all the work done inside the funnel. Keep it clean, fast, and focused on one primary action.

Use social proof where it matters. Testimonials, short case examples, or simple trust signals placed alongside key content help people feel more comfortable moving forward. Seeing real results and familiar logos can make the decision feel safer, particularly when users are about to book a call, start a trial, or pay.

How to Create a Funnel That Best Fits Your Business

There isn’t a single Telegram funnel that works best for everyone. It comes down to what you’re offering, how complicated it is, and how much time people usually need before they feel comfortable taking the next action.

• Start with your sales cycle. For products with a long decision process, sending traffic straight to the offer often backfires. High-value services, fintech products, or real estate offers benefit more from channel funnels, as they allow you to create a space where users can explore, learn, and gain confidence before making a decision.
• If decisions happen quickly, keep the path simple. For products or services with short sales cycles, speed matters more than detail. Bots, post-based funnels, or mini apps work well here because they remove friction. Users see an offer, interact once or twice, and move straight to the next step.
• Think about resources and scalability. Channel and post-based funnels require consistent content, while bots and mini apps require more upfront development but less manual effort later. The goal is to create a setup you can realistically support.
• Test and optimize. You don’t need to lock yourself into one funnel forever. With Telegram, you can try different approaches and tweak your funnel over time. Track important metrics like CTR, CPL, CPS, and ROMI to find what really works.

Wrapping Up

Telegram is far more than just another place to share content. It works as a complete ecosystem where communities, bots, and mini apps connect to support the entire customer journey. Depending on your product and business goals, you can use it to generate leads, nurture interest over time, or drive quick actions when the moment is right.