Telegram Marketing
Nearly 4 in 10 real estate professionals agree: social media delivers the highest-quality leads. But here’s the catch: most are still relying on overcrowded platforms where shifting algorithms control visibility. Telegram changes the game with direct reach, stronger engagement, and far less competition. In this article, we’ll explore why the platform matters for real estate in 2025 and share 7 strategies to help you make it work for your business.
Why Telegram Matters for Real Estate in 2025
Core Real Estate Telegram Marketing Strategies
1. Build & Grow a Real Estate Channel
2. Engage via Groups
3. Leverage Telegram Ads
4. Collaborate With Influencers in Real Estate Niches
5. Integrate Telegram With Real Estate CRMs
6. Streamline Operations With Chatbots
7. Show Properties With Virtual Tours & Live Streams
Common Mistakes to Avoid
Wrapping Up
Why Telegram Matters for Real Estate in 2025
Telegram passed 1 billion monthly active users in 2025, and over 450 million use it daily. The most active age group is 25–34, which represents more than 29% of the app's total user base. This matters because it overlaps directly with the heart of today’s home buying market. According to the latest research, millennials — both younger (25–33) and older (34–43) — make up a combined 38% of home buyers.
Source: Telegram Marketing Statistics and Trends: The 2025 Report
The platform also helps real estate companies escape one of the biggest frustrations on social media today: disappearing reach. On Facebook, for example, even the best content often only reaches 1–7% of followers unless you pay to boost it. Telegram works differently. When someone subscribes to your community, your updates land directly in their chat list: no algorithm decides what appears in their feed.
Advertising is more efficient as well. Sponsored messages run inside relevant channels and bots rather than broad feeds. They can also appear in Search, so your channel or bot is discovered right alongside the results users care about. Minimum CPM rate for Telegram Ads starts at 0.1 TON (~€0.22), while the average Facebook Ads CPM is $5.61.
Finally, Telegram’s reputation for privacy plays an important role. Encrypted chats and strong user controls make buyers and investors more willing to share budgets, financing concerns, or investment strategies. That feeling of security turns into genuine trust, the foundation of any real estate relationship.
Core Real Estate Telegram Marketing Strategies
1. Build & Grow a Real Estate Channel
The average Telegram user spends over 40 minutes a day on the platform, and a large share of that time goes into browsing channels. In fact, about half of all users follow between six and fifteen communities, and most of them keep notifications turned on. For real estate companies, this creates a unique opportunity: channels aren’t just another feed to scroll through — they’re a natural destination where people expect to consume updates.
Source: Telegram Marketing Statistics and Trends: The 2025 Report
A well-run community quickly becomes more than a listing board. You can showcase your latest properties, share your expertise, life hacks, special offers, or highlight neighborhood news that matters to buyers and investors. Over time, it develops into a trusted hub for your audience, and that credibility frequently leads to calls, property viewings, and closed deals.
2. Engage via Groups
Telegram groups give buyers, sellers, and investors a space to talk to each other — and to you — in real time. That sense of community is something traditional social feeds rarely deliver.
A Telegram group
In a group, potential buyers can ask questions about neighborhoods or financing, sellers can share their experiences, and investors can exchange insights on rental yields or market shifts.
The key is interaction. Polls are great for quick insights — ask members which features they value most in a home, or which area they think offers the best investment potential. Q&A sessions with your agents or guest experts help build credibility and show that you’re accessible. Even simple discussion threads, like “share your dream property” or “what challenges are you facing in buying right now,” can create engagement and reveal valuable market insights.
Moderation is important too. Clear group rules, pinned messages, and active admins help keep conversations useful and spam-free. When managed well, groups become supportive communities that keep people coming back.
3. Leverage Telegram Ads
As we mentioned before, ads appear as sponsored messages in three different placements:
- Public and private channels with more than 1,000 subscribers
- Bots with over 1,000 monthly active users
- Search results, where users actively look for topics such as “apartments in Istanbul” or “luxury rentals in Dubai”
These promoted messages allow you to send traffic directly to your community, a specific post, a bot, or even a mini app. You can enhance ads with emojis, including custom ones, images, and videos.
Telegram Ads
What makes these ads so effective is that they don’t feel like ads at all. They blend naturally into the channels and bots people engage with, and come across more like community recommendations than interruptions. That’s a big reason they work — especially now, when 64% of users are installing ad blockers to escape annoying banners and pop-ups.
To maximize ad performance, focus on where you place them. Choose channels that are not only relevant to real estate but also show genuine engagement: look at post view counts, comments, and how active the community feels. And when it comes to budgeting, start with the minimum bid (0.1 TON). Test performance on a few well-chosen channels first, then scale your spending only on the placements that deliver strong engagement and bring real inquiries and conversions.
4. Collaborate With Influencers in Real Estate Niches
Influencers aren’t just for fashion or travel. Real estate has its own ecosystem of voices that buyers, sellers, and investors pay attention to. On Telegram, these influencers often run niche channels or groups dedicated to specific markets, and partnering with them can give your brand instant access to a qualified, engaged audience.
DXB Interact
The real strength of these partnerships comes down to trust. Followers see influencers as credible sources of advice, not faceless advertisers. When a key opinion leader showcases a property or recommends working with an agency, it feels like a trusted recommendation rather than a paid placement.
That trust translates into measurable impact: a Nielsen study found that people who saw influencer ads showed a nine-point jump in both brand affinity and purchase intent compared to those who didn’t. In real estate, where buyers are making life-changing financial decisions, that kind of lift can directly impact inquiries and conversions.
5. Integrate Telegram With Real Estate CRMs
One of the biggest challenges in real estate marketing is keeping track of conversations that happen across multiple platforms. A prospect might comment on a listing, send a message, and later email your office. Without a central system, it’s easy for leads to get lost in the shuffle.
Automation makes the process even smoother. For example, you can set up triggers that send personalized follow-ups when someone asks about a property. Instead of spending hours chasing leads manually, your CRM does the heavy lifting, and your team can focus on high-value interactions.
The result is a streamlined sales pipeline: faster response times, fewer missed opportunities, and smarter decision-making based on real-time data.
6. Streamline Operations With Chatbots
When a buyer sees a property they like, they expect quick responses — about the price, location, or whether it’s even available. That’s where Telegram chatbots come in. Instead of waiting for an agent to respond, prospects can interact with an automated assistant that’s available 24/7.
And this isn’t just a passing trend. The use of AI in real estate is booming: the market is expected to reach almost $975 billion by 2029, with an annual growth rate of 34.1%.
AI growth in the real estate market
A well-built real estate chatbot handles the basics instantly. It can share property details, send photos or video tours, schedule viewings, and even collect key information like budget range or preferred neighborhoods. This not only keeps buyers engaged but also filters out casual browsers from serious leads before they ever reach your sales team.
For maximum efficiency, integrate your chatbot with your CRM or email automation platform. The integration automatically captures information, nurtures leads, and initiates follow-ups without manual effort.
7. Show Properties With Virtual Tours & Live Streams
Instead of sending prospects to external platforms, you can host live streams and video tours directly in your branded channel — right where your audience already follows you. Buyers can walk through a property with you in real time, ask questions on the spot, and get a feel for the atmosphere. It’s an ideal way to create an engaging experience, humanize your brand, and turn passive followers into active leads.
Virtual tours take the experience a step further. Research shows that listings with 3D tours make homebuyers 95% more likely to reach out to an agent. Thanks to Telegram mini apps, you can showcase 3D property models without pushing prospects to an external site.
Common Mistakes to Avoid
Telegram is full of potential for real estate, but a few missteps can cost you leads and credibility:
- Buying fake followers. It might make your community look impressive on the surface, but those numbers won’t bring real buyers. Instead of wasting money on inflated stats, it’s better to put your budget into advertising that helps you reach and convert genuine prospects.
- Ignoring analytics. The platform’s built-in statistics provide clear insights into how your channel’s content performs and how your audience engages. Using this data allows you to refine your content strategy, improve performance, and focus resources on what drives real results.
- Being too sales-driven. If every post is just a property listing or a hard pitch, people will quickly lose interest or mute your updates. Mixing listings with useful content — market trends, financing tips, or local insights — builds trust and keeps your audience engaged.
If Telegram Ads are part of your marketing plan, take a look at our breakdown of the 8 most common advertising mistakes and how to avoid them for maximum results.
Wrapping Up
To succeed in real estate marketing, you need to be where your audience already spends their time — and today, that’s on Telegram. You can reach your audience directly, cut ad costs, and use tools that keep users engaged at every stage of their buyer journey. Get started today, and you’ll be ahead of the game before the rest of the industry catches up.
