Telegram gives you something rare in B2B marketing — direct, uninterrupted access to your ideal audience without relying on algorithms or battling for visibility. In this article, we’ll explore how your B2B brand can fully leverage the platform’s tools to drive engagement, generate leads, and build lasting client relationships.
Why Telegram Is A Must-Have Platform for B2B in 2025What used to be just a messenger app, Telegram is now a major business asset. Especially in B2B, companies turn to it for content marketing, sales efforts, and growing trusted connections with clients.
Why is Telegram no longer just a "nice-to-use" tool — but a must-have B2B marketing strategy in 2025? Let’s break it down.
Your B2B audience is already there. Telegram surpassed 1 billion users in 2025 and continues to grow across both developed and emerging markets. Unlike a few years ago, today's Telegram users are not just casual consumers — they include professionals, decision-makers, founders, marketers, and investors.
High engagement rates. On average, each user opens Telegram 21 times daily and spends over 4 hours per month on the platform. With such consistent daily touchpoints, Telegram lets you build stronger relationships and keep your brand top of mind.
Direct communication with users. Telegram delivers content directly to your subscribers. No throttled reach, no algorithm games. Your audience sees what you post, exactly when you post it. Compare that to platforms like Facebook and LinkedIn, where organic reach averages just 1.24% and 3.21%, respectively.
Advanced automation capabilities. Telegram bots let you automate key parts of the customer journey — like lead capture, client onboarding, product demos, and support. It helps you move faster, serve better, and close more deals — freeing up your team to focus on high-value tasks like strategy, relationship building, and closing enterprise deals.
Low competition and noise. Unlike platforms that are overloaded with ads, Telegram is still relatively quiet. There’s less clutter, fewer distractions, and a much higher chance that your content actually gets noticed and appreciated by the right people.
Now, let’s dive into the top 7 strategies to promote your B2B business on Telegram.
Buying a high-value B2B product isn’t an instant decision. It’s all about nurturing leads and guiding them patiently toward a confident decision.
Telegram channels can support every stage of the B2B sales funnel — from first touch to long-term loyalty:
The key is to focus less on your company — and more on the real problems your audience is trying to solve. B2B buyers respond best to practical, solution-oriented content that provides genuine value over generic corporate updates.
What to share on your channel?
To keep your Telegram channel user-friendly, pin important messages and categorize posts with relevant hashtags.
In short, a branded Telegram channel lets you keep prospects engaged over time — explaining your product in depth, addressing doubts, and maintaining a continuous connection. No traditional ad can do that as effectively.
Quick replies and efficient processes are critical in B2B — and a smart Telegram chatbot can help you automate key tasks to save time and improve customer experience.
Here is what you can automate:
To create a Telegram bot without coding, use BotFather — Telegram’s official setup bot.
To maximize efficiency, connect your chatbot to your CRM or email automation platform. This integration creates a smooth, automated lead funnel — capturing data, nurturing leads, and triggering follow-ups seamlessly.
With Telegram Ads, you can display your sponsored message in three high-visibility placements: directly inside public or private channels, within bots, or in Telegram Search results. The best part is that you can directly target specific audiences, including advertising within your competitors’ channels.
Here are some expert tips to help you drive higher-quality leads with Telegram Ads:
Start your ad campaign at the minimum CPM of 0.10 TON to test how well it performs. Monitor results closely and increase your budget only once you see positive engagement and conversions.
Telegram limits ad text to 160 characters — so every word counts. Focus on the benefit, not just the product. Avoid vague messages like “The best CRM tool.” Instead, try “Cut your lead response time by 60% with our smart CRM. Try it free.”
Emojis grab attention and convey emotions quickly. Beyond standard emojis, Telegram allows custom emojis unique to your brand — use these to create a more personalized, engaging ad experience. Just make sure they match your message tone and audience preferences to avoid clutter.
Use A/B testing to experiment with different headlines, benefits, or calls to action. Even small tweaks — like emphasizing speed versus ease of use — can lead to major changes in click-through rates. Also, test placements across various channels to see which audiences respond best. Some industry-focused channels may drive higher quality leads, while broader ones can help boost reach and brand visibility.
When targeting multiple channels, run separate ads for each one. This approach lets you pinpoint which channel delivers the highest-quality traffic.
Done right, Telegram Ads become a scalable way to drive awareness, generate qualified leads, and accelerate your B2B growth.
Word-of-mouth is one of the most powerful growth engines in B2B — and Telegram makes it easy to turn your existing clients into active promoters.
Encourage your current clients to invite others by offering meaningful rewards. This could include:
Telegram bots support referral tracking via unique invite links, so you can automatically credit users when someone joins through their referral.
Make sure people notice your referral offer by:
Think of it as an evergreen campaign — something your audience sees often enough to act on, without feeling spammy.
One of the fastest ways to build trust in your B2B product is by partnering with influencers that already have authority in your niche. B2B buyers rely on peer recommendations and expert opinions — especially in high-stakes decisions. When a trusted voice shares your product or message, it immediately boosts your credibility. In fact, 40% of B2B marketers say they’ve seen warmer prospects, more leads, or direct increases in sales after using influencer marketing.
Another advantage of Telegram influencer marketing is that you can tap into engaged communities that already exist, instead of building an audience from scratch.
But with thousands of Telegram channels out there, how do you find the right ones to promote your B2B brand effectively?
Pick channels that cover topics related to your product or industry. Even a large audience won’t help if the content doesn’t match what you offer. To illustrate, If you're offering a SaaS tool for HR teams, a channel about tech jobs or business productivity will likely bring more qualified leads than a general tech news feed.
Scroll through recent posts to check how well-written, informative, and consistent they are. Are the posts helpful and engaging, or do they feel rushed or spammy? Also, look at how often they post and whether they maintain a clear voice or tone. Channels that flood users with low-effort content or constant ads may actually hurt your brand credibility.
Don’t get distracted by big subscriber numbers. What matters is how many people are actively interacting with the content — post views, shares, comments, and reactions. A channel with 5,000 followers and 2,000 views per post is far more valuable than one with 100,000 followers and only 1,000 views.
Some channels inflate their stats with fake views or bot subscribers. Red flags include sudden spikes in views, massive jumps in follower count, or engagement that doesn’t match the size of the audience.
Look at where the channel promotes its own content and who shares it. This helps you understand their network and trust level.
Ask the channel owner or admin for demographic data: Who are their followers? What countries are they from? What’s their average age or profession? Even basic info helps ensure you’re reaching the right people.
When you take the time to evaluate channels carefully, you’ll reach the right people, strengthen your brand reputation, and get better results from your marketing efforts.
Studies show that switching between interfaces increases cognitive load, delays task completion, and reduces satisfaction. Telegram Mini Apps solve this by keeping the whole customer journey in one place — no need to jump between different tools or websites. That simplicity keeps users engaged and makes it easier to move them through your funnel.
Below is an example of a TMA:
One effective way to use Telegram Mini Apps for B2B growth is by creating interactive product demos. You can build a Mini App that simulates the core features of your service inside Telegram. Prospects can try the tool in a simplified format — without visiting a website or booking a call.
You can also power up your referral program through a Mini App that handles everything from link sharing to reward tracking — turning it into a seamless, user-friendly experience.
To sum up, instead of pushing users to an external website or app, Mini Apps meet them where they already are — making interactions with your business smoother and more productive.
Building a Telegram Mini App is just the first step. You need a well-planned promotion strategy that brings the right users into your TMA and keeps them active. One of the most effective ways to do this is through Telegram Mini App Ads.
What makes TMA Ads unique?
To discover 9 more effective strategies for driving traffic to your TMA, check out our article on how to promote your Telegram Mini App.
As an effective marketing strategy for B2B, Telegram provides the tools to engage prospects directly, automate key processes, and deliver value at every stage of the sales funnel. While competition on the platform remains relatively low, you have a unique opportunity to stand out, capture your audience’s attention, and build meaningful, long-term relationships before the market becomes crowded.