Top 7 Ways to Promote Your B2B Business on Telegram in 2025

Telegram gives you something rare in B2B marketing — direct, uninterrupted access to your ideal audience without relying on algorithms or battling for visibility. In this article, we’ll explore how your B2B brand can fully leverage the platform’s tools to drive engagement, generate leads, and build lasting client relationships.

Why Telegram Is A Must-Have for B2B in 2025

What used to be just a messenger app, Telegram is now a major business asset. Especially in B2B, companies turn to it for content marketing, sales efforts, and growing trusted connections with clients.

Why is Telegram no longer just a "nice-to-use" tool — but a must-have B2B marketing strategy in 2025? Let’s break it down.

Your B2B audience is already there. Telegram surpassed 1 billion users in 2025 and continues to grow across both developed and emerging markets. Unlike a few years ago, today's Telegram users are not just casual consumers — they include professionals, decision-makers, founders, marketers, and investors.

High engagement rates. On average, each user opens Telegram 21 times daily and spends over 4 hours per month on the platform. With such consistent daily touchpoints, Telegram lets you build stronger relationships and keep your brand top of mind.

Direct communication with users. Telegram delivers content directly to your subscribers. No throttled reach, no algorithm games. Your audience sees what you post, exactly when you post it. Compare that to platforms like Facebook and LinkedIn, where organic reach averages just 1.24% and 3.21%, respectively.

Advanced automation capabilities. Telegram bots let you automate key parts of the customer journey — like lead capture, client onboarding, product demos, and support. It helps you move faster, serve better, and close more deals — freeing up your team to focus on high-value tasks like strategy, relationship building, and closing enterprise deals.

Low competition and noise. Unlike platforms that are overloaded with ads, Telegram is still relatively quiet. There’s less clutter, fewer distractions, and a much higher chance that your content actually gets noticed and appreciated by the right people.

Now, let’s dive into the top 7 strategies to promote your B2B business on Telegram.

1. Create a Branded Telegram Channel

Buying a high-value B2B product isn’t an instant decision. It’s all about nurturing leads and guiding them patiently toward a confident decision.

Telegram channels can support every stage of the B2B sales funnel — from first touch to long-term loyalty:

• At the awareness stage, they help you get noticed by sharing thought leadership and industry insights. 
• During interest and consideration, you can build trust by offering case studies, product tips, and success stories. 
• As leads move toward intent and evaluation, channels let you share offers, answer questions, and provide tailored support. 
• After the purchase, you can continue delivering value through onboarding guides, updates, and insider content — keeping clients engaged and driving repeat business.

The key is to focus less on your company — and more on the real problems your audience is trying to solve. B2B buyers respond best to practical, solution-oriented content that provides genuine value over generic corporate updates.

What to share on your channel?

• Expert analysis and market trends. Share fresh, exclusive information that your followers can’t easily find elsewhere.
• Client success stories. Real case studies with numbers and results prove your product’s effectiveness.
• Product tutorials and updates. Help users understand how your product solves their problems.
• Interactive content. Engage your audience with polls, quizzes, and tests.

To keep your Telegram channel user-friendly, pin important messages and categorize posts with relevant hashtags.

In short, a branded Telegram channel lets you keep prospects engaged over time — explaining your product in depth, addressing doubts, and maintaining a continuous connection. No traditional ad can do that as effectively.

2. Build a Smart Telegram Chatbot

Quick replies and efficient processes are critical in B2B — and a smart Telegram chatbot can help you automate key tasks to save time and improve customer experience.

Zoom’s bot

Here is what you can automate:

• Lead qualification. A Telegram bot can help you focus on the right prospects — those most likely to convert. For example, use it to ask new leads a few quick questions. When a lead says they manage a team of 50+ and have budget authority, the bot instantly flags them as high-priority and offers to schedule a demo — no sales rep needed.
• Customer support. Bots can handle tier-1 support by answering common queries, troubleshooting basic issues, and escalating complex problems to human agents.
• Survey and feedback collection. Gather valuable client feedback or conduct quick polls to understand customer needs and improve your services.
• Personalized marketing. Bots let you tailor your messaging to each person’s interests and actions. For example, if a lead registers for a webinar on supply chain optimization, the bot can follow up with relevant blog posts, product demos, or case studies. The result? Higher engagement and better conversion rates without extra effort.
• Event registration and reminders. Automate sign-ups for webinars, conferences or other events and send timely reminders or updates to attendees.

To create a Telegram bot without coding, use BotFather — Telegram’s official setup bot. 

BotFather

To maximize efficiency, connect your chatbot to your CRM or email automation platform. This integration creates a smooth, automated lead funnel — capturing data, nurturing leads, and triggering follow-ups seamlessly.

3. Start Running Telegram Ads to Drive Growth

With Telegram Ads, you can display your sponsored message in three high-visibility placements: directly inside public or private channels, within bots, or in Telegram Search results. The best part is that you can directly target specific audiences, including advertising within your competitors’ channels.

Telegram ad in a channel

Here are some expert tips to help you drive higher-quality leads with Telegram Ads:

Begin With the Lowest CPM

Start your ad campaign at the minimum CPM of 0.10 TON to test how well it performs. Monitor results closely and increase your budget only once you see positive engagement and conversions.

Keep Ads Short, Clear, and Benefit-Driven

Telegram limits ad text to 160 characters — so every word counts. Focus on the benefit, not just the product. Avoid vague messages like “The best CRM tool.” Instead, try “Cut your lead response time by 60% with our smart CRM. Try it free.”

Use Emojis Strategically

Emojis grab attention and convey emotions quickly. Beyond standard emojis, Telegram allows custom emojis unique to your brand — use these to create a more personalized, engaging ad experience. Just make sure they match your message tone and audience preferences to avoid clutter.

Test Different Messages and Channels

Use A/B testing to experiment with different headlines, benefits, or calls to action. Even small tweaks — like emphasizing speed versus ease of use — can lead to major changes in click-through rates. Also, test placements across various channels to see which audiences respond best. Some industry-focused channels may drive higher quality leads, while broader ones can help boost reach and brand visibility.

Focus on One Channel at a Time

When targeting multiple channels, run separate ads for each one. This approach lets you pinpoint which channel delivers the highest-quality traffic.

Done right, Telegram Ads become a scalable way to drive awareness, generate qualified leads, and accelerate your B2B growth.

4. Launch a Referral Program via Telegram

Word-of-mouth is one of the most powerful growth engines in B2B — and Telegram makes it easy to turn your existing clients into active promoters.

Reward Peer-to-Peer Sharing

Encourage your current clients to invite others by offering meaningful rewards. This could include:

• Free feature upgrades or extra service credits
• Access to exclusive content (e.g., private reports or expert webinars)
• Discounts on future purchases or subscriptions

Track Referrals With Bot Links 

Telegram bots support referral tracking via unique invite links, so you can automatically credit users when someone joins through their referral. 

Promote Your Program Regularly

Make sure people notice your referral offer by:

• Pinning a message about it at the top of your Telegram channel
• Sending reminders regularly — for example, using automated bot messages
• Sharing referral details during customer support conversations when appropriate

Think of it as an evergreen campaign — something your audience sees often enough to act on, without feeling spammy.

5. Collaborate With Influencers

One of the fastest ways to build trust in your B2B product is by partnering with influencers that already have authority in your niche. B2B buyers rely on peer recommendations and expert opinions — especially in high-stakes decisions. When a trusted voice shares your product or message, it immediately boosts your credibility. In fact, 40% of B2B marketers say they’ve seen warmer prospects, more leads, or direct increases in sales after using influencer marketing.

Another advantage of Telegram influencer marketing is that you can tap into engaged communities that already exist, instead of building an audience from scratch. 

But with thousands of Telegram channels out there, how do you find the right ones to promote your B2B brand effectively?

1. Make Sure It’s Relevant

Pick channels that cover topics related to your product or industry. Even a large audience won’t help if the content doesn’t match what you offer. To illustrate, If you're offering a SaaS tool for HR teams, a channel about tech jobs or business productivity will likely bring more qualified leads than a general tech news feed.

2. Look at Content Quality

Scroll through recent posts to check how well-written, informative, and consistent they are. Are the posts helpful and engaging, or do they feel rushed or spammy? Also, look at how often they post and whether they maintain a clear voice or tone. Channels that flood users with low-effort content or constant ads may actually hurt your brand credibility.

3. Measure Real Engagement

Don’t get distracted by big subscriber numbers. What matters is how many people are actively interacting with the content — post views, shares, comments, and reactions. A channel with 5,000 followers and 2,000 views per post is far more valuable than one with 100,000 followers and only 1,000 views.

4. Watch for Fake Activity

Some channels inflate their stats with fake views or bot subscribers. Red flags include sudden spikes in views, massive jumps in follower count, or engagement that doesn’t match the size of the audience.

5. Analyze How the Channel Promotes Itself

Look at where the channel promotes its own content and who shares it. This helps you understand their network and trust level.

6. Know the Audience

Ask the channel owner or admin for demographic data: Who are their followers? What countries are they from? What’s their average age or profession? Even basic info helps ensure you’re reaching the right people. 

When you take the time to evaluate channels carefully, you’ll reach the right people, strengthen your brand reputation, and get better results from your marketing efforts.

6. Develop a Mini App Inside Telegram

Studies show that switching between interfaces increases cognitive load, delays task completion, and reduces satisfaction. Telegram Mini Apps solve this by keeping the whole customer journey in one place — no need to jump between different tools or websites. That simplicity keeps users engaged and makes it easier to move them through your funnel.

Below is an example of a TMA:

The Wall | Task management tool

One effective way to use Telegram Mini Apps for B2B growth is by creating interactive product demos. You can build a Mini App that simulates the core features of your service inside Telegram. Prospects can try the tool in a simplified format — without visiting a website or booking a call.

You can also power up your referral program through a Mini App that handles everything from link sharing to reward tracking — turning it into a seamless, user-friendly experience.

To sum up, instead of pushing users to an external website or app, Mini Apps meet them where they already are — making interactions with your business smoother and more productive.

7. Promote Your Mini App

Building a Telegram Mini App is just the first step. You need a well-planned promotion strategy that brings the right users into your TMA and keeps them active. One of the most effective ways to do this is through Telegram Mini App Ads.

Ad in a Telegram Mini App

What makes TMA Ads unique?

• Embedded and native. They appear inside other Mini Apps and feel like a natural part of the experience. Some even include interactive elements — like gamified tasks — to boost engagement.
• Highly targeted. You can target users based on language, platform, location, Telegram Premium subscription and Telegram Wallet ownership.
• Segmentation and retargeting options. Reach users who interacted with your Mini App but didn’t convert, or exclude those who already completed a specific action.

To discover 9 more effective strategies for driving traffic to your TMA, check out our article on how to promote your Telegram Mini App.

Wrapping Up

As an effective marketing strategy for B2B, Telegram provides the tools to engage prospects directly, automate key processes, and deliver value at every stage of the sales funnel. While competition on the platform remains relatively low, you have a unique opportunity to stand out, capture your audience’s attention, and build meaningful, long-term relationships before the market becomes crowded.