Industry
Financial Services
Challenge
OKX teamed up with Magnetto to develop a focused marketing plan that would bring more new users to its advertising campaigns.
Results
Using targeted Telegram Ads, we helped OKX reach a wider audience and grow their user base.
Community is at the heart of everything we do at OKX, and with Magnetto’s support we were able to significantly expand our Telegram presence. We can always count on the team: they act fast, tailor campaigns to our needs, and provide clear, detailed reporting that helps understand what drives results. We especially value their ability to connect us with the right audience through highly targeted Telegram campaigns. Thanks to Magnetto, we’ve built a stronger, more active community that continues to grow. We look forward to many more successful launches together.
OKX is a global cryptocurrency exchange that serves millions of users across more than 100 countries. It offers a range of services, including spot, margin, expiry, options, and perpetual futures trading, along with DeFi, lending, and mining.
Challenge
OKX launched three distinct campaigns — Referral Season, New OKX Community, and DontDrop — targeting both beginner and experienced traders interested in cryptocurrency and investments. To bring in participants who would truly engage with the campaigns, OKX partnered with Magnetto to craft a strategic, focused marketing plan.
Solution & Outcomes
Telegram is a popular platform among crypto adopters: nearly one-third of its users have had some experience with cryptocurrencies. That’s why we focused our campaigns there to connect with the most relevant audience.
Campaign #1. Referral Season
Participation in the Referral Season is straightforward: users need to share their referral link or code with friends, who then register on OKX.
The campaign has gained popularity among traders, and here’s why:
- 1 BTC prize pool. All qualified inviters and invitees will equally share a total reward of 1 Bitcoin.
- Unlimited referral rewards. For every qualified friend invited, participants earn 10 USDT in trading bonuses — with no cap on how many rewards they can receive.
- New user bonus. Each referred friend can earn up to 100 USDT after completing all the required steps.
To attract more participants to the campaign, we’ve curated a selection of over 100 bots across key areas of interest, including:
- Arbitrage
- News
- Education
- Investments
- Trading
- Work
- Currency exchange
Selection of bots for the OKX Telegram Ads campaign
After testing, we found that bots for exchanging and trading cryptocurrencies, as well as investment and trading bots, were the most effective in attracting users and boosting campaign participation.
For the creative, we placed the main rewards at the very beginning and used custom emojis to catch the eye, and it proved effective.
Campaign #2. New OKX Community
OKX launched a new community on Telegram where members can earn rewards for trading and staying active in the chat.
Similar to the previous campaign, we tested a variety of bots in categories like arbitrage, news, education, investments, trading, work, currency exchange, and e-wallets.
After testing, the most effective bots were those directly related to crypto activity — specifically, bots for exchanging and trading cryptocurrencies, investment bots, trading bots, and wallet bots.
The top-performing creative in July — based on the lowest subscriber acquisition cost — featured a bright custom emoji with the bonus offer in the beginning. This format clearly captured attention and proved most effective in attracting new members.
Campaign #3. DontDrop
In this campaign, users complete daily tasks and receive rewards for each day. Those who keep it up for a full week will split a 10,000 USDT weekly pool of trading bonuses. Altogether, the prize pool adds up to 250,000 USDT.
.png?width=1920&height=1080&name=OKX%20DontDrop%20Campaign%20(rewards).png)
DontDrop Campaign (rewards)
Our earlier experience showed that bots for currency exchange and trading were the most cost-efficient option, so we chose the same strategy for this campaign. The best-performing creatives featured the cash prizes prominently at the very beginning. The goal was to make the offer stand out and capture attention quickly, breaking through advertising blindness. That’s why we used bright custom emojis.
Insights
Our partnership with OKX uncovered key insights into what truly drives engagement and conversions for campaigns run by crypto brands.
- Highly targeted bots outperform broad targeting. The most effective acquisition came from bots directly related to cryptocurrency activity — specifically, those used for currency exchange, trading, and investments. These audiences were already engaged in relevant activities, which made them far more likely to convert.
- Clear monetary rewards drive engagement. Placing cash prizes or specific USDT amounts at the very start of creatives consistently outperformed other formats. Users responded far better to tangible, clearly stated rewards than to vague terms like “gifts” or “bonuses”.
- Custom emojis make key offers impossible to miss. Bright, custom emojis helped the creatives stand out, drew the eye to the prize, and boosted engagement by giving people a quick, visual reason to pause and click the ad within the bot.
- Telegram effectively drives the entire funnel. With Telegram Ads, we attracted high-quality users; some clicked a labeled link in the promoted post to convert on the landing page, while others remained in the community and were nurtured into loyal followers. This way, Telegram helps boost brand awareness, build engaged communities, and drive measurable results on websites.
Ready to achieve results like these? Magnetto can help you launch quickly and scale efficiently — get in touch with us today.
