How to Grow Your Telegram Channel in 2025

Telegram’s public channels attract over 1 trillion views every month. To truly benefit from that scale, having great content isn’t enough — you need a clear, results-driven strategy. In this guide, we’ll walk through five proven ways, both paid and unpaid, to grow your Telegram channel in 2025.

1. Deliver High‑Quality Content
2. Launch Telegram Ads for Targeted Traffic
3. Leverage Telegram Influencers for Fast Growth
4. Submit Your Channel to Telegram Directory Sites
5. Use QR Codes to Convert Offline Traffic
6. Wrapping Up

1. Deliver High‑Quality Content

The average Telegram user checks the app 21 times a day and spends over 4 hours per month on the platform. And if you consistently show up with posts that inform, entertain, or help people solve real problems, your channel can become a trusted source they rely on and recommend to others.

To keep your audience interested and coming back, your Telegram content strategy should be built around a few key principles:

• Clarity. Use formatting and visual elements to make your post easier to scan and more pleasant to read. For instance, bold font and emojis add personality and guide the eye. In fact, neuroscientists at MIT found that the human brain can process images in as little as 13 milliseconds. That means a single emoji can instantly communicate tone, emotion, or context.

If your topic requires more depth (for example, a case study or a how-to), consider breaking it into multiple short posts, or formatting it into a structured list.

Here is an example of a well-structured post:

Blum’s Telegram channel

• Consistency. Stick to a regular posting schedule. When your audience knows when to expect your content, they’re more likely to engage with it regularly. But consistency doesn’t mean volume. Studies showed that for most non-news channels, 1 to 2 posts per day is a healthy balance. You can stretch that to 3 if every post is genuinely valuable — but any more, and you risk overwhelming your followers.
  
  
• Value-driven focus. Every piece of content should serve a purpose from your audience’s perspective. Are you educating them? Offering something practical they can apply right away? When your posts give people something genuinely useful, the growth comes naturally, through trust and word of mouth.
  
  
• Interactivity. Telegram offers built-in features that let you turn passive readers into active participants. Use polls to get quick feedback, quizzes to test knowledge or spark curiosity, emoji reactions to let subscribers express themselves instantly, and inline buttons to guide users toward next steps. 

To build meaningful engagement, you need to know what’s working. Telegram provides built-in statistics for channels with more than 50 subscribers. This tool offers a range of data visualizations that help you understand how your content is performing and how people are interacting with your channel.

Some of the key metrics you can track include:

• Growth – See how your subscriber count changes over time.
• Followers – Monitor new joins and leaves.
• Notifications – Find out how many users have enabled alerts for your posts.
• Views by hours – Learn when your audience is most active.
• Followers by source – See where your traffic is coming from (e.g., search, ads, groups, direct links).
• Interactions – Track reactions like views and shares.

A Telegram channel statistics

These insights let you fine-tune your content strategy in real time — doubling down on what works and adjusting what doesn’t — so you’re always aligned with your audience’s interests.

2. Launch Telegram Ads for Targeted Traffic

If you want to take your Telegram channel beyond organic reach, using Telegram Ads is one of the most effective ways to scale. These short (up to 160 characters), text-based promotions appear at the bottom of public and private channels with more than 1,000 subscribers, in bots with over 1,000 monthly active users, and in Search results. Telegram Ads are marked as “sponsored” and are targeted to users based on the context of the channels they engage with. 

A Telegram ad

Why use Telegram Ads?

Cost-effectiveness. The platform uses a cost-per-thousand-views model, so you only pay when people actually see your ad. The starting rate is just 0.1 TON — Telegram’s native cryptocurrency — which right now is about $2.8. That means you can get your message in front of 1,000 people for less than 30 cents. Compared to platforms like Facebook or Instagram, where CPMs can climb to $10 or more, this is a cost-effective solution.

Effective targeting. Telegram lets you place ads in specific channels — including those in your niche or even direct competitors — as well as bots. Your promotions show up in front of people who are already interested in similar topics and are more likely to interact with your content and become loyal followers.

Low competition. Telegram is still in the early days of advertising adoption. Since the platform isn’t flooded with sponsored content, people don’t experience the usual “banner blindness.” That means your ad stands out more and has a better chance of getting read, clicked, and acted on — especially when the message is clear and relevant. 

3. Leverage Telegram Influencers for Fast Growth

Collaborating with Telegram influencers significantly boost your growth. Instead of trying to capture attention from scratch, you’re getting a warm introduction from someone their audience already follows and respects. According to statistics, nearly 70% of consumers are more likely to trust recommendations from influencers, friends, and family than from brands themselves.

Another key advantage of Telegram influencer marketing is access to Telegram Premium’s 15 million active users. These high-value subscribers are more engaged, more responsive, and significantly more likely to convert and remain loyal over time.

To make sure you’re investing in partnerships that actually drive results, here are a few quick things to look for when evaluating potential influencers:

1. Stay relevant. Pick channels that align with your topic or niche. Even a massive audience won’t help if the content isn’t related to what you offer.
   
   
2. Check content quality. Skim through recent posts. Are they useful, consistent, and well-written? Avoid channels that feel spammy or overloaded with ads.
   
   
3. Focus on engagement. Look at views, reactions, and shares to see if people are actually interacting with the content.
   
   
4. Watch for red flags. Be wary of fake views or bots. Sudden spikes in followers or oddly high engagement ratios often signal inflated stats.
   
   
5. Understand their network. Check where and how they promote themselves. If they’re active in relevant groups or collaborate often, that’s a good sign.

When executed well, Telegram influencer marketing can drive a significant influx of new subscribers in a short period. More importantly, these new members are likely to stay engaged since they were introduced to your channel by someone they regard as a valuable source of information.

4. Submit Your Channel to Telegram Directory Sites

One of the easiest ways to get discovered by new users is by listing your channel on popular Telegram directory websites. These are online platforms that categorize and showcase Telegram channels based on topics, industries, and audience interests. Think of them like search engines just for Telegram — places where users go to explore and join new communities.

TGStat

Getting listed in Telegram directories won’t replace paid ads or influencer promotions, but it’s a solid, passive growth channel that can bring in new subscribers steadily over time. It’s free, easy to set up, and places your channel in front of users who are actively searching for content in your niche.

5. Use QR Codes to Convert Offline Traffic

Some of the best growth opportunities actually happen offline. When you’re hosting an event, printing product packaging, or sharing a presentation, you can use QR codes to guide people straight to your Telegram channel. And it’s working: in 2025, QR codes were scanned over 41 million times, which is more than four times higher than just a few years ago.

QR code to share a channel’s link

There are many moments that are perfect for placing a QR code. Here are just a few ideas:

• At events or conferences. Put your QR code on banners, slide decks, brochures, or even speaker name tags.
  
  
• On printed materials. Flyers, posters, business cards, menus, packaging — anywhere your audience might pause and scan.
  
  
• In videos or presentations. Add a QR overlay in your YouTube video, webinar, or training course to drive real-time engagement.

In short, a well-placed QR code removes all the barriers: no need to search, type, or remember links. It’s a fast, frictionless way to turn offline attention into real subscribers.

Wrapping Up

There’s no single trick to growing a Telegram channel, but there is a system. And like any system, it’s about doing the right things repeatedly: posting content people care about, putting it in front of the right audience, and making it easy for them to discover and join. When all the parts work together, growth becomes natural and sustainable.