Telegram Marketing
Approximately 18% of global social media users are now on Telegram, and 2.5 million people join the app every day. Why is the platform growing so fast? It comes down to its ecosystem: strong data privacy, channels that feel more like communities than feeds, and bots that streamline sales, support, and payments directly within the chat.
In this article, you’ll uncover key statistics about Telegram’s audience that will help you make informed marketing decisions, foster an engaged community, and drive revenue.
- Telegram's Global User Base
- Age Distribution and Gender Ratio
- Professions With the Highest Telegram Adoption
- Employment Status and Positions
- Crypto Adoption Among Telegram Users
- Top Markets Using Telegram
- Telegram Channels
- Telegram Bots
- Telegram Mini Apps
- Telegram as a Marketing Powerhouse
- Wrapping Up
Telegram's Global User Base
When WhatsApp’s 2021 privacy changes triggered global outrage over data sharing with Meta, people turned to Telegram as a safer option — 25 million users joined the app in only 72 hours. According to current data, more than 1 billion people around the world use Telegram every month, and over 500 million are active daily.
Growth of Telegram’s monthly active users. Source: Telegram Marketing Statistics and Trends: The 2025 Report
A regular Telegram user spends over 40 minutes per day on the platform — not just chatting, but checking channels, interacting with bots, exploring services, playing in-app games, and more. When you compare that with the 140 minutes people typically spend across all social platforms, Telegram takes up almost a third of their daily social screen time.
The platform’s audience is highly active: statistics indicate that 84% of people react to content, more than half actively comment on posts, and 29% listen to audio broadcasts. And because the average user opens Telegram more than 20 times a day, brands have numerous opportunities to reach their target audiences through channels, bots, and mini apps.
Popular Telegram features. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Telegram Premium now accounts for 15 million subscribers — a huge community of loyal users who value the platform and are ready to invest in extra features and exclusive content. And this number continues to grow every year. By comparison, at the start of 2024, there were only 5 million Premium subscribers.
Telegram Premium user count. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Key Demographics and Audience Breakdown
Despite regional differences, platform statistics show that certain demographic patterns are consistent across Telegram.
Age Distribution and Gender Ratio
Telegram attracts a young, active audience: 25–34-year-olds make up just over 29% of users, and those under 24 account for more than a quarter. Both men and women are actively engaging with the platform, though data shows that men slightly outnumber women.
Age and gender breakdown. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Professions With the Highest Telegram Adoption
According to the latest data, the largest group of users — approximately 21% — works in the IT sector. Marketing and PR, education, and finance also have a strong presence. For brands, this means direct access to decision-makers and early adopters who are more likely to engage with tech solutions, B2B services, and SaaS products.
Telegram users by profession. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Employment Status and Positions
Telegram’s audience spans all levels of decision-making. Nearly 44% of users are in non-managerial roles — hands-on professionals who research tools, test new products, and influence decisions within their teams or networks. 13% are managers who play a key role in business decisions, and 5.5% are business owners who are ready to adopt solutions that drive growth.
Employment Status and Positions. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Crypto Adoption Among Telegram Users
Telegram is a hub where users can follow the latest crypto updates in channels and trade directly through bots. This makes it a key destination for crypto enthusiasts: nearly one in three users has some experience with cryptocurrencies. 16% of users in this group are seasoned traders, and 7% began with Toncoin, the native cryptocurrency of the Telegram Open Network.
Crypto adoption among Telegram users. Source: Telegram Marketing Statistics and Trends: The 2025 Report
The key takeaway? Telegram users are mostly young professionals across IT, marketing, education, and finance. That’s why brands that promote their tech solutions on the platform’s channels and bots succeed — they reach audiences who understand and value innovative products.
Top Markets Using Telegram
Recent data highlights how widespread Telegram’s audience has become. In 2024, India drove the highest number of downloads with around 100 million installs, while Russia and the U.S. each passed 38 million. Brazil led adoption in Latin America with nearly 17 million downloads, and in Western Europe, France and Germany saw the highest numbers: 7.9 million and 7.3 million.
Telegram users by country. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Telegram Channels, Bots, and Mini Apps: Ecosystem at Scale
Telegram’s real power lies in its ecosystem, which includes channels, bots, and mini apps.
Telegram Channels
Channels play a major role in how users experience the platform. Data back it up: Telegram communities reach more than 1 trillion views every month, and almost half of users regularly follow 6–15 channels. More brands leverage this engagement not only to share updates and industry news, but also to create loyal communities and nurture leads. Take a look at how Magnetto helped Tonhub build an active Telegram channel that successfully converts visitors into users.
The amount of Telegram channels users check regularly. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Telegram Bots
There are over 10 million bots on Telegram that simplify tasks for both brands and users. Bots handle payments, automate customer support, deliver personalized content, collect leads, and more. All the interactions happen instantly within a platform where users already feel comfortable interacting.
Telegram bots
Telegram Mini Apps
Over 500 million people use Telegram mini apps on a regular basis. They feel like regular mobile apps, but with a key advantage: users don't need to clutter their phones with another application. Many people already feel overloaded, using 9–10 apps a day and around 30 apps monthly. With TMAs, shopping, gaming, or exploring services happen seamlessly: users can open a mini app right in the chat, for example, through a keyboard button or a bot menu.
Based on monthly active user statistics, the top-performing categories of TMAs are crypto (87 million), gaming (79 million), NFTs (13 million), entertainment (9 million), and AI (9 million).
Telegram mini apps: top-performing categories. Source: Telegram Marketing Statistics and Trends: The 2025 Report
Telegram as a Marketing Powerhouse
Telegram is now a serious alternative to mainstream digital advertising platforms. Here’s why:
- Cost-effective advertising. On Telegram, clicks can cost as little as €0.02–0.40, compared to $2.69 on Google Ads or $0.80 on Facebook Ads.
- Minimal competition. Not many brands have realised the power of Telegram for marketing, which is why users aren’t overwhelmed with promotions.
- Data privacy and trust. Telegram’s strong privacy protections encourage more open interaction and deeper engagement.
Want to dive deeper into Telegram’s statistics and marketing potential? Download our free Telegram Marketing Report to uncover the tools that help you reach and convert your ideal audience. Additionally, you’ll discover what C-level executives see coming next for Telegram marketing and how it could affect your strategy.
Wrapping Up
All the statistics and data point in the same direction: Telegram is becoming a major platform for brands and communities. Its growing audience, active channels, and powerful tools like bots and mini apps give brands a fresh way to engage audiences and achieve measurable results.
