Telegram Influencer Marketing
Over 5 billion people worldwide use social media. Telegram and Facebook are two of the most widely used networks, each with its own audience, ad placements, and targeting capabilities. Where should you invest your marketing budget, and which platform is more likely to deliver the highest ROI for your brand?
In this article, we’ll break down these advertising platforms’ audience demographics, ad formats, and targeting features to help you understand which one can drive meaningful traffic and boost engagement for your brand.
Telegram vs. Facebook: Audience Insights
Millions of people worldwide rely on Facebook and Telegram for communication, keeping up with news, shopping, and more. Understanding their user demographics lets you craft smarter, more targeted marketing strategies and maximize your ROI. Now, let's take a closer look at their key audience statistics.
Who Uses Telegram
More than 1 billion people all over the world actively use Telegram. In many regions, especially across Asia, Latin America, and the MENA, it’s become a key hub for everyday messaging, following the latest updates, and interacting with bot-based tools and services.
Telegram users by country. Source: Telegram Marketing Statistics and Trends: The 2025–2026 Report
Most of Telegram’s users are between 25 and 34 years old, making up about 29% of the total. People younger than 24 also form a big part of the audience: they take up more than a quarter of all users. Overall, men make up around 57% of Telegram’s global community.
Telegram users: age and gender breakdown. Source: Telegram Marketing Statistics and Trends: The 2025–2026 Report
Telegram’s audience tends to be tech-savvy and professional. About 21% work in IT and internet-related fields, 12% are employed in marketing and public relations, and 4% are in finance. What’s more, 13% hold managerial roles, while 5.5% are business owners. These are the people who drive key business decisions and always look for new opportunities, tools, and strategies to fuel growth. This makes Telegram an excellent platform for achieving strong ROI in B2B campaigns.
Telegram users by profession. Source: Telegram Marketing Statistics and Trends: The 2025–2026 Report
Telegram has become a go-to platform for people interested in crypto. Nearly one in three users has experience with cryptocurrencies, which explains why many of the app’s largest and most active communities center around crypto discussions and projects.
Most popular Telegram channels
If you are looking to promote SaaS solutions, fintech products, or B2B services, Telegram gives you access to a responsive audience that is open to innovation, ready to take action, and more likely to become long-term customers. Beyond niche sectors, brands across industries can leverage Telegram's vibrant user base and powerful engagement tools to generate quality, targeted traffic to their offers.
Who Uses Facebook
Facebook counts more than 3 billion monthly active users, which makes it the most popular social platform worldwide. India tops the list of countries with over 403 million users. The United States, Indonesia, and Brazil also follow closely, each exceeding 100 million active users.
Facebook users by country
Over half of Facebook’s users, about 51%, are Millennials between the ages of 25 and 45. Another 23% are young adults aged 18 to 24. In nearly every age group except for those 65 and older, men make up a larger share of users than women.
Facebook users: age and gender breakdown
In the United States, about 70% of adults with a college degree or higher use Facebook. Among those with a high school diploma or less, the share is around 63%.
Facebook adoption in the U.S. slightly varies by income level. It's used by:
- 63% of adults earning $30,000 or less
- 70% of adults earning between $30,000 and $69,999
- 74% of adults earning between $70,000 and $99,999
- 68% of adults earning $100,000 or more
Facebook works more like a discovery space, where people scroll through their feeds, watch short videos, check out groups, or browse Marketplace without looking for anything specific. This makes it a great place for reaching new audiences, generating demand, and testing creative ideas on a large scale.
Ad Platforms Explained: Formats, Placements, Targeting
Telegram Ads
Telegram Ads come in several ad types. They can appear as banners at the bottom of both private and public channels with over 1,000 subscribers, as sponsored messages within bots that have more than 1,000 monthly active users, or in Search results. Banners are primarily text-based but can be enriched with regular and custom emojis, images, or short videos to make them more eye-catching and engaging.
Telegram Ads
What makes Telegram different from other social media is that users are not just scrolling passively. They join multiple channels and enable push notifications to receive curated insights or exclusive content instantly. And that’s the main reason why Telegram advertising can deliver strong ROI: your promotions fit naturally into the stream of updates users are already used to, matching the language, format, and tone of organic content.
Let’s say your core audience consists of crypto traders. To reach these users, you can target Telegram channels dedicated to banking, finance, blockchain, crypto, and other topics. Take a look at our Altery case study, where we built several targeted hypotheses around customer interests and drove high-quality traffic to our client's Telegram mini app and mobile app.
Telegram Ads creatives for Altery
Telegram Ads allow you to build different types of Telegram funnels right inside the platform. You can guide users to your channel, a specific post, a bot, or even a mini app.
If you already have a strong offer and clear value proposition, you can also send traffic directly to your website, which is the fastest way to generate conversions like sales, bookings, or sign-ups. This type of funnel is currently available to select countries through Euro ad accounts, and access is exclusively provided through Magnetto.com. If you’re looking to expand into Telegram’s most profitable markets, including LatAm, MENA, and Indonesia, get in touch with us. We'll be happy to help you unlock new growth opportunities.
Facebook Ads
Facebook Ads support a wide range of advertising types for different campaign objectives. You can choose from image ads, video ads, carousel ads, or collection ads. Video ads stand out as the top performer: they capture attention faster, convey messages more effectively, and drive around 47% higher engagement than static image ads.
Facebook Ads
Your ads can appear across Facebook’s ecosystem, including the main News Feed, Stories, Reels, right-hand column, and in-stream videos. Through the Meta ecosystem, it's also possible to extend your advertising campaigns to Instagram, Messenger, and the Audience Network for broader reach and higher potential ROI.
What sets Facebook Ads apart is its advanced targeting engine. You can target audiences based on demographics, interests, device usage, and online behaviors. Lookalike audiences help you find new potential customers similar to your existing base, while custom audiences let you retarget people who’ve interacted with your business before. For example, those who visited your website, engaged with your posts, or used your app.
Facebook users scroll through a mixed feed of personal updates, groups, videos, and sponsored content, and this means attention is competitive. Your ad competes not just with other advertisers but also with friends’ posts, viral videos, and trending content. To stand out, you will need strong creatives, clear value propositions, and consistent testing.
Comparing Telegram Ads and Facebook Ads
Both advertising platforms offer unique opportunities to maximize ROI. Here is how Telegram Ads and Facebook Ads compare across key features:
Even though Telegram Ads is a relatively new advertising channel compared to Facebook Ads, it already shows clear advantages. It’s more cost-effective and offers greater respect for user privacy. The latter is becoming more important as people try to limit data collection. The numbers speak for themselves: 68% of social media users in the U.S. have changed their privacy settings, and 67% have declined or turned off cookies.
Which Advertising Platform to Choose?
Choosing between Telegram Ads and Facebook Ads depends on your goals, budget, and target audience.
If your objective is scale, precise audience segmentation, and sophisticated campaign optimization, Facebook is a strong, established choice. Its advertising infrastructure allows you to build full-funnel strategies with granular control over demographics and behaviors.
Telegram operates differently. Instead of relying on personal data and behavioral tracking, it centers around communities. Targeting is contextual, based on interests and topics rather than deep user profiling. In many niches, there is less noise and fewer advertisers competing for attention, which makes it easier to boost engagement, drive high-quality traffic, and achieve stronger ROI.
At Magnetto.com, we understand that every brand is unique and requires a tailored approach to advertising. Contact us, and we’ll help you create a strategy that engages the right people and drives real business growth.
