An Ultimate Guide to Telegram Marketing

In recent years, most traditional advertising platforms have shown the same pattern: organic reach keeps shrinking, ad prices keep climbing, and most networks feel more crowded than ever. That’s why so many brands are turning to Telegram — a platform that began as a basic messaging app and has quickly become one of the world’s top five most downloaded apps. Today, it’s a full ecosystem with loyal communities, powerful bots, and even mini apps that let people shop, play games, manage finances, and interact with businesses all in one place.

This guide walks you through how Telegram marketing works, the tools you can use to promote your brand, what results you can expect, and the common mistakes to avoid.

• What Is Telegram Marketing?
• Benefits of Using Telegram for Marketing
• Telegram Marketing Tools & Features
• Telegram Ads: What You Need to Know About the Platform
• Common Mistakes to Avoid in Telegram Marketing
• Wrapping Up

What Is Telegram Marketing?

Telegram is today one of the most popular social platforms: over 1 billion people use it every month, more than 500 million access the app daily, and around 2.5 million new users join Telegram every day. If your target audience is active on YouTube, Facebook, X, Reddit, or Discord, it’s very likely your ideal customer is scrolling through Telegram, too.

Social platforms overlapping with Telegram. Source: Telegram Marketing Statistics and Trends: The 2025 Report

People all around the world engage with Telegram every day, but what makes the platform stand out isn’t just its scale. It's the way users interact with content and businesses inside the app. They follow favourite communities, respond to content they care about, use bots for all kinds of tasks, play clicker games, and much more — all within a single platform. 

Using Telegram for marketing allows you to expand the reach of your brand, stay in touch with your audience, strengthen trust, and grow influence. It involves creating channels and groups to foster loyal communities, building chatbots and mini apps to streamline customer interactions, advertising in competitors’ channels, and other marketing activities.

Benefits of Using Telegram for Marketing

Below are some of the biggest advantages that make Telegram a comprehensive and powerful marketing channel for your brand:

• Highly engaged audience. Every month, Telegram channels see over 1 trillion views. Almost 50% of users follow between 6 and 15 communities, which means your potential customer is already used to consuming content from brands directly. But engagement goes beyond passive scrolling. Telegram users are highly engaged: 84% of users like posts, 58% leave comments, and many participate in polls, quizzes, and discussions.
• Cost-effectiveness. Compared to many traditional digital marketing platforms, Telegram offers a lower-cost yet high-value alternative. For example, the minimum CPM for Telegram Ads is just 0.1 TON, while achieving the same reach on Facebook Ads can cost around $17.
• Data privacy and trust. The platform does not sell user data, and messages are end-to-end encrypted in private chats. This commitment to privacy encourages users to engage more freely and fosters a sense of security, which in turn helps brands build trust and credibility with their audience.
• Smooth, user-friendly experience. Many advertisers face a common challenge: people are tired of intrusive ads. Globally, 912 million users employ ad blockers on desktop and mobile, and this practice is mostly driven by too many ads and interruptions to the customer experience. Telegram handles this differently. Promotions are integrated naturally into channels, bots, and mini apps, so the experience stays smooth and ads feel like part of the content rather than disruptions.
• Low competition. Telegram isn’t crowded the way most social platforms are. There aren’t thousands of brands trying to reach and engage the same people at the same time, which makes it easier to get noticed and build customer loyalty.

Brands in crypto, fintech, e-commerce, and countless other niches are already achieving measurable results with Telegram marketing. For example, Magnetto helped OKX attract a new wave of traders through highly targeted Telegram Ads.

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Telegram Marketing Tools & Features

Telegram offers tools for communication, automation, and growth — all built to keep users inside a seamless environment and support a smooth customer journey. Here’s a look at what each feature brings to the table and how your brand can use them effectively.

Channels 

For most businesses, running a branded Telegram channel is a common marketing practice now. They are used for updates, announcements, and educational content. Since subscribers get messages instantly and check the app several times a day, your channel can become a reliable place to keep your community informed and engaged.

Blum’s Telegram channel

Groups

If your channel is where updates go out, the group is where your audience responds. They’re built for two-way communication and give every customer a place to ask questions, share feedback, or talk with others. This setup works especially well for crypto communities, trading groups, or any brand that values real community energy.

OKX group

Chatbots

Chatbots handle tasks that usually eat up time — onboarding, FAQs, support flows, content delivery, and even purchases. A well-designed Telegram bot lets your brand feel available and attentive around the clock, even without a huge team behind it. This tool can be tailored to any business, including fintech, blockchain, crypto, e-commerce, real estate, and beyond.

BONKbot

Telegram Mini Apps

Telegram mini apps open the door to richer experiences without leaving Telegram. Every month, over 500 million people around the world use TMAs to play tap-to-earn games, manage finances, book tickets, place orders, and more. In practice, they can even replace entire websites and are faster and more affordable to develop than standard mobile apps.

Storm Trade

Telegram Advertising 

Each Telegram advertising format works differently, but all have the same advantage: they feel native to the platform and complement the user experience instead of disrupting it.

• Telegram Ads. Sponsored messages that appear in channels, bots, and even within Search results. They are usually text-based, but can be enhanced with different kinds of emojis, banners, or short videos.

Telegram Ads in a channel

• Telegram mini apps ads. These ads appear at natural breakpoints and can guide the customer toward actions such as purchases, sign-ups, or game participation. They can take the form of static or GIF banners, videos, or tasks. This format performs strongly: the average CTR is about 5%, which is higher than on many traditional social platforms.

Telegram mini apps ads

• Telegram influencer marketing. Today, influencer marketing is a highly effective advertising channel. On average, companies earn about $6.50 back for every dollar they spend on collaborating with key opinion leaders. What makes Telegram especially powerful is the tight connection influencers have with their audiences. The right influencer can put your brand in front of people who are already active and curious, and their recommendations often act as a guide for what their followers should pay attention to.

To sum up, Telegram is a platform where your audience can stay connected with your brand, follow updates, explore products and services, get support, and even complete transactions. This flexibility makes the app a strong channel for community building and customer interaction.

Telegram Ads: What You Need to Know About the Platform

The platform offers two types of ad accounts: Euro and TON. Each comes with its own features and payment options, so you can choose the one that most closely fits your business needs.

The TON Advertising Account

Advertisers using a TON ad account pay for campaigns with Toncoin. Targeting covers public and private channels with more than 1,000 followers, bots that have at least 1,000 monthly active users, and relevant search queries inside Telegram. This type of account is built specifically for promoting assets within the Telegram ecosystem, so you can direct your customer directly to your channel, bot, or mini app.

TON ad account

The Euro Advertising Account

This type of ad account is more flexible. It offers four targeting categories — Search, Bots, Users, and Channels — that make it easy for your brand to reach audiences who are actually relevant and more likely to respond. You can refine campaigns by country, language, topic, device type, and more. Another advantage is that your landing pages don’t have to stay inside Telegram; you can direct users to external sites or product pages without restrictions.

Euro ad account

However, Euro accounts are still limited to certain countries, and access to these markets is available exclusively with Magnetto. Every month, we open Euro accounts in new GEOs to allow brands to reach fresh markets and connect with highly engaged users worldwide. If you want to grow your business across high-potential regions, contact us and we will help you expand into new markets quickly and efficiently.

For a deeper breakdown of supported markets and the differences between Euro and TON-based accounts, explore our detailed Euro vs. TON Telegram ad accounts guide.

Common Mistakes to Avoid in Telegram Marketing

Here is a quick guide on what to avoid when promoting on Telegram:

1. Overposting in a branded channel. Today’s users are overwhelmed with information, and a constant flow of new posts even from a favourite channel can make them turn off notifications or unsubscribe. For most niches, three high-quality posts a day is considered best practice. However, some audiences do expect more frequent updates, especially in fast-moving spaces like crypto, where market news and alerts change by the hour.
2. Not following Telegram’s ad policies. The most frequent reasons Telegram Ads are rejected by moderators include grammar errors, use of superlatives, excessive emojis, and channel formatting violations. Reviewing the platform’s ad guidelines should be a standard practice before submitting creatives, as it helps you avoid unnecessary delays.
3. Selecting channels for advertising based on follower count alone. A big follower number may look impressive at first, but it doesn’t tell you how active or responsive the audience actually is. To choose the right channels for Telegram Ads and avoid inflated numbers, you need to evaluate key metrics such as post views, engagement rates, unsubscribe rates, CPM, and more.
4. Launching campaigns at high CPM. Launching a Telegram ad campaign with a high CPM is a widespread practice, but it can burn through your budget before you learn anything useful. A better approach is to start with the minimum bid and test how your creatives perform. Once you know what actually works, you can raise the bid strategically instead of paying more from the start for no added benefit.
5. Advertising without A/B tests. No two audiences react the same way, so guessing rarely leads to good results. You need real data to see what actually resonates. We recommend testing at least four different ad creatives and run them across 100 or more channels and bots. This gives you a clear picture of which messages, visuals, and placements drive the strongest performance and which ones aren’t worth scaling.

In short, the platform can bring the best outcomes for your brand when it's treated as a long-term relationship channel, not just another place for quick announcements.

Wrapping Up

Telegram is turning into a full super-app where people follow communities, play games, make purchases, explore products and services — all inside one platform. Telegram marketing gives you a comprehensive set of tools to integrate naturally into users’ daily routines, showcase your value, and turn every casual browser into a loyal customer. And because the ecosystem is still growing, there’s an opportunity to become a go-to brand in your niche before everyone else catches on.